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Finding material for your Content Marketing is often difficult. People struggle with ideas of what to produce, what their customers want and what to create. In this presentation, I suggest you need to: 1. Spend less time sharing other people's content. 2. Spend more time creating your own. 3. Talk with customers. 4. Talk with colleagues. 5. Conduct online research using a variety of tools. Put all of this together and you should never run out of ideas for your content marketing. Good luck!
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How to come up with ideas for your Content Marketing
Andrew Lloyd Gordon
Digital Marketing Trainer, Speaker & Coach
Producing content is stressful
People procrastinate…
They don’t produce their own content
All they do is…
…other people’s content
You lose. They win.
Here are some ideas…
You can use to generate your own content
Design your Sales Funnel
Use Content to move people through
Focus on your customer
What content will they find useful?
Spend time with customers
Understand their challenges
Survey your customers
Run Focus Groups
Gather input from real customers
Ask colleagues for input
What content or ideas do they have?
Ask the Customer Care Team
Which questions do Customers ask the most
often?
Run Content Brainstorming sessions
Involve as many people as possible
Conduct your research online
Read industry research
What are the ‘Top 10’ issues that you could write about?
Check your web analytics
Which pages & content do visitors engage with the
most?
Review your Blog
Which posts had the most comments and why?
What’s trending on Twitter?
https://twitter.com/search-home
Know your Twitter followers
Which of your tweets have they engaged with the most?
Review your Facebook Page
Which content generated the most Comments and Likes?
What’s trending on Facebook?
Be inspired by LinkedIn Pulse
Which articles are being read & commented on the most?
Conduct Keyword Research
What are people searching for?
Google Trends is awesome
See topics rise & fall in interest over time
Ubersuggest is useful too
http://ubersuggest.org/
What’s making the news?
Can you produce content that connects to news stories?
Amazon Bestsellers lists…
What’s of interest to your audience
Need help with Content Marketing?
Please get in touch...
Andrew Lloyd GordonDigital Marketing Trainer, Speaker & Coach
You can find me online at:
www.andrewlloydgordon.co.uk
https://twitter.com/AndyLloydGordon
http://www.linkedin.com/in/andrewlloydgordon
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