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www.andrewchow.sg
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HOW TO BE A “LIKEABLE” BRAND
ON SOCIAL MEDIA
Andrew Chow Founded
Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
Table For Six since 2008
Education
Thames Valley University, UK
Business Awards
STB Business Award – Most Innovative Marketing Initiative award 2007
Spirit of Enterprise 2008
Successful Entrepreneur 2010
Certification
NLP Practitioner & Certified Life Coach
Forte
PR Strategic Counsel, Implementation & Monitoring
Social Media Strategy
Brand Management Consultancy
Personal Branding
Professional Affiliation
Approved NCSS Training Provider
WDA ACTA-certified
Asia Professional Speakers - Singapore
ANDREW CHOW A.K.A IDEASANDREW Social Networking
Facebook - http://www.facebook.com/#!/AndrewChowKokWah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
More than 270 interviews/feature in 7 years from local / International media
Is Facebook more like
a man or a woman?
Facebook is more like
a woman because she
talks like your girlfriend
Why is “LIKE” the new normal on
Social Media?
The World has changed
• New Economy
• Thinking “GREEN”
• Global Citizenship
• Dependency on Technology
• Proliferation of media
• Choices
• Outsourcing of jobs
• Smaller budget
• More accountability
• Less fun; Lower risk tolerance
• More demanding customers
• Everything is moving faster
The Company has changed
• Comparison shopping
• Less spending power; Searching for value
• Increased mobile communications
• More prone to others’ opinion; They talk
to each other a lot
• Less loyalty; less trust
• More fear; more online choices
The Customer has changed
HOW to be a LIKEable brand on
Social Media?
SHARE MORE THAN YOU SELL
SHARE MORE THAN YOU SELL
OWN UP IF YOU MAKE A MISTAKE
COLLABORATE WITH OTHERS
BE INTERESTING. BE INSIGHTFUL
BE INTERESTING. BE INSIGHTFUL
BE AVAILABLE.
Give Meaningful Response.
LISTENING > TALKING
HOW TO BE LIKEABLE
• S – Share more than you Sell
• O – Own up if you made a mistake
• C – Collaborate with others
• I - Be Interesting. Be Insightful
• A – Be Available
• L – Listen more than you Speak
Who are responsible for sustaining our LIKEability?
#1 – LOOK WITHIN OUR COMPANY
Community
#2 – LOOK WITHIN EXTENDED CIRCLES
Community
#3 – LOOK AROUND SOCIALLY
Community
#4 – LOOK THROUGH TECHNOLOGY
Community
Acquiring customers with
the end in mind
NURTURING ADVOCATE
HOW TO RECRUIT BRAND ADVOCATE
(AMBASSADOR)?
• R : Social Recommendation
• I : Personal Interview
• P : Social Media Portfolio
Managing online conversation instead of
Managing Advertising Campaign?
#1 – BE SOCIAL, NOT JUST PROFESSIONAL
Linkedin Conversation
#2 – BE TRANSPARENT, YET DISCREET
CPF Conversation
#3 – BE AUTHENTIC. BE PERSONABLE
YOG Conversation
WWD
#4 – BE FLUID
Conversation
Dubai - Intercon
#5 – HAVE FUN!
Conversation
SOCIAL MEDIA PLANNING
SOCIAL MEDIA 247
• What’s Your Game Plan?
• Social Media 247 Book
(http://www.facebook.com/socialmed
ia247book)
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