HD presentation for Hays in Reading

Presentation at Hays on B2B Social Media

October 24th 2013

Colm, why do you have a cauliflower ear?

My Background

Past

Present

I have helped some of the most successful organisations in the world with their digital comunications and some fantastic charities too.

Experience

Who we help

Leadership

Sales

Recruitment

Customer Services

Communications

Marketing

What we do

We give digital marketing and communications advice

We build social websites and social channels and elearning platforms

We train staff on how to look and act professionally online for business

We can manage part or all of your digital marketing and communications

52,731,209Internet users in the UK out of a population of 63,047,162 81% PenetrationSource: Internet World Stats June 2012

75,750,000mobile phones in the UK:

Today saying ‘I don’t do social media’ makes you look stupid in business

‘On average, customers progress nearly 60% of the way through the purchase decision-making process before engaging a sales rep’

First impressions count online

V

1. Tell the person next to you 3 things you would like clients or business associates to think about you as a professional before they meet you.

2. Now ask the person next to you Google you. First by name and then by name and company to see if those three things are professionally communicated online.

Exercise

What can you do to be more professional online as an individual and as a business?

Train your staff to look and interact professionally online and build an online communications army

Develop a strong content plan and a social website and relevant social channels

Top 3 Professional Services Companies for Social Media (Living Ratings 2013)

Share content with your staff and help them to spark business interactions online.

Be a Go-Giver rather than a Go-Getter.Don’t be this guy online

The process of business and recruitment referrals has changed

And if you need any help ask this guy…

Colm@hannondigital.com

@ColmHannon

uk.linkedin.com/in/colmhannon