20
Presentation at Hays on B2B Social Media October 24 th 2013

HD presentation for Hays in Reading

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: HD presentation for Hays in Reading

Presentation at Hays on B2B Social Media

October 24th 2013

Page 2: HD presentation for Hays in Reading

Colm, why do you have a cauliflower ear?

Page 3: HD presentation for Hays in Reading

My Background

Past

Present

Page 4: HD presentation for Hays in Reading

I have helped some of the most successful organisations in the world with their digital comunications and some fantastic charities too.

Experience

Page 5: HD presentation for Hays in Reading

Who we help

Leadership

Sales

Recruitment

Customer Services

Communications

Marketing

Page 6: HD presentation for Hays in Reading

What we do

We give digital marketing and communications advice

We build social websites and social channels and elearning platforms

We train staff on how to look and act professionally online for business

We can manage part or all of your digital marketing and communications

Page 7: HD presentation for Hays in Reading

52,731,209Internet users in the UK out of a population of 63,047,162 81% PenetrationSource: Internet World Stats June 2012

Page 8: HD presentation for Hays in Reading

75,750,000mobile phones in the UK:

Page 9: HD presentation for Hays in Reading

Today saying ‘I don’t do social media’ makes you look stupid in business

Page 10: HD presentation for Hays in Reading

‘On average, customers progress nearly 60% of the way through the purchase decision-making process before engaging a sales rep’

Page 11: HD presentation for Hays in Reading

First impressions count online

V

Page 12: HD presentation for Hays in Reading

1. Tell the person next to you 3 things you would like clients or business associates to think about you as a professional before they meet you.

2. Now ask the person next to you Google you. First by name and then by name and company to see if those three things are professionally communicated online.

Exercise

Page 13: HD presentation for Hays in Reading

What can you do to be more professional online as an individual and as a business?

Page 14: HD presentation for Hays in Reading

Train your staff to look and interact professionally online and build an online communications army

Page 15: HD presentation for Hays in Reading

Develop a strong content plan and a social website and relevant social channels

Page 16: HD presentation for Hays in Reading

Top 3 Professional Services Companies for Social Media (Living Ratings 2013)

Page 17: HD presentation for Hays in Reading

Share content with your staff and help them to spark business interactions online.

Page 18: HD presentation for Hays in Reading

Be a Go-Giver rather than a Go-Getter.Don’t be this guy online

Page 19: HD presentation for Hays in Reading

The process of business and recruitment referrals has changed

Page 20: HD presentation for Hays in Reading

And if you need any help ask this guy…

[email protected]

@ColmHannon

uk.linkedin.com/in/colmhannon