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This presentation was given by Eric Simon, VP of Platforms, [x+1] on 11/11/10 at the i162 Alpha Event in Minneapolis, MN.
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Harmonyby
Synching digital touch points
[X+1]
The soloist
Always ends up in a band
Marketers also strive for perfection
• HTTP & IP Data• Mac User
• Demographic Data• Apartment Owner
• Time of Day • People book vacations on
weekdays between 4-7 PM.• 3rd Party Data (Nielsen)• Cautious Couples
• Customer Data• Sky Miles Gold Member. Offer business class
upgrades
That is driven by Data…
So how do we get into the pocket?
By targeting “Look-A-Likes”
Across a vast amount of media
Bought in Real Time
With the highest level of control
And bring them back to you
EmailWeBsiteLandinG PageDisplay3rd Party DAtaCustomEr
Rip a power chord and the Harmony resonates
Make Every Interaction Count
Questions!Thank You
Eric SimonVP-Platforms [x+1]
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