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Harmony by Synching digital touch points [X+1]

Harmony by Synching Digital Touch Points

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This presentation was given by Eric Simon, VP of Platforms, [x+1] on 11/11/10 at the i162 Alpha Event in Minneapolis, MN.

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Page 1: Harmony by Synching Digital Touch Points

Harmonyby

Synching digital touch points

[X+1]

Page 2: Harmony by Synching Digital Touch Points

The soloist

Page 3: Harmony by Synching Digital Touch Points

Always ends up in a band

Page 4: Harmony by Synching Digital Touch Points

Marketers also strive for perfection

Page 5: Harmony by Synching Digital Touch Points

• HTTP & IP Data• Mac User

• Demographic Data• Apartment Owner

• Time of Day • People book vacations on

weekdays between 4-7 PM.• 3rd Party Data (Nielsen)• Cautious Couples

• Customer Data• Sky Miles Gold Member. Offer business class

upgrades

That is driven by Data…

Page 6: Harmony by Synching Digital Touch Points

So how do we get into the pocket?

Page 7: Harmony by Synching Digital Touch Points

By targeting “Look-A-Likes”

Page 8: Harmony by Synching Digital Touch Points

Across a vast amount of media

Page 9: Harmony by Synching Digital Touch Points

Bought in Real Time

Page 10: Harmony by Synching Digital Touch Points

With the highest level of control

Page 11: Harmony by Synching Digital Touch Points

And bring them back to you

Page 12: Harmony by Synching Digital Touch Points

EmailWeBsiteLandinG PageDisplay3rd Party DAtaCustomEr

Rip a power chord and the Harmony resonates

Page 13: Harmony by Synching Digital Touch Points

Make Every Interaction Count

Page 14: Harmony by Synching Digital Touch Points

Questions!Thank You

Eric SimonVP-Platforms [x+1]