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Here is our Happiest Minds' Brand Journey as explained by Salil Godika, Co-founder, Chief Strategy & Marketing Officer, Happiest Minds
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Salil GodikaCo-founder, Chief Strategy & Marketing Officer
BRAND STORY
“In the factory we make cosmetics; in the
drugstore we sell hope”—Charles Revson, Revlon
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Focus is non-negotiable
Disruptive Tech + HappinessHappiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
What's in a name?
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
But, Majority of top 50 brand names do not describe what the company does
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
What's in a name?
What's in our name?
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Our logo symbolism
=
Our
Being
Our
Belonging
Our
Becoming
++
Show …. (a higher) Cause!
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Our
Being
Source : Marketoonist.com
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Our
Being
Source: Crown Business; December 27, 2011
Correlation between
brand’s ability to serve
a higher purpose and
its financial
performance
Show *. (a higher) cause!
Happiness - Our higher cause!
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Our Mission:
Happiest People.
Happiest Customers. S
M
I
L
E
S
haring
indful
ntegrity
earning
xcellence
ocial Responsibility
Our Values:
Happiness is the meaning and the purpose of life
the whole aim and end of human existence
~ Aristotle
Brand is not lipstick
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Source:Rogerdahl@aol.com
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Discussion with
GPTW even
before launch of
the Company
Happiness Manifesto
Brand is not lipstick
Practice
Areas
Practice
Areas
Measurement :
• Happiness People Pulse
• Touchstones
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
TBD
Technologies
Analytics
Cloud
Security
Unified
Communications
Social
Computing
Mobility
BMP & Workflow
Brand is not lipstick
Analytics
Cloud
Security
Unified
CommunicationsSocial
Computing
Mobility
BPM &
Workflow
Brand rituals
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Brand rituals
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Our brand rituals
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Today, I am
grateful for**
Create your brand fuel
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Brand fuel
Chobani’s yogurt
to recipes
Oreck flooring
styles to cleaning
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Success Stories
Whitepaper
Articles
BlogsVideos
Our brand fuel
Industry Analysts
and Influencers
Our brand fuel
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Tweet your horn!Gamified
Neural Orbit – Our Thought Leadership program
Booster shots
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
The Book-Burning Campaign
That Saved a Public LibraryBranson blog on InMobi's
Tewari goes viral
Be a story teller
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
Thank you !
Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential
The
journey
continues*
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