Happiest Minds Brand Journey

Salil GodikaCo-founder, Chief Strategy & Marketing Officer

BRAND STORY

“In the factory we make cosmetics; in the

drugstore we sell hope”—Charles Revson, Revlon

Happiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential

Focus is non-negotiable

Disruptive Tech + HappinessHappiest Minds Happiest Minds Happiest Minds Happiest Minds –––– ConfidentialConfidentialConfidentialConfidential

What's in a name?


But, Majority of top 50 brand names do not describe what the company does


What's in a name?

What's in our name?


Our logo symbolism

=

Our

Being

Our

Belonging

Our

Becoming

++

Show …. (a higher) Cause!


Our

Being

Source : Marketoonist.com


Our

Being

Source: Crown Business; December 27, 2011

Correlation between

brand’s ability to serve

a higher purpose and

its financial

performance

Show *. (a higher) cause!

Happiness - Our higher cause!


Our Mission:

Happiest People.

Happiest Customers. S

M

I

L

E

S

haring

indful

ntegrity

earning

xcellence

ocial Responsibility

Our Values:

Happiness is the meaning and the purpose of life

the whole aim and end of human existence

~ Aristotle

Brand is not lipstick


Source:[email protected]


Discussion with

GPTW even

before launch of

the Company

Happiness Manifesto


Practice

Areas

Practice

Areas

Measurement :

• Happiness People Pulse

• Touchstones


TBD

Technologies

Analytics

Cloud

Security

Unified

Communications

Social

Computing

Mobility

BMP & Workflow


Analytics

Cloud

Security

Unified

CommunicationsSocial

Computing

Mobility

BPM &

Workflow

Brand rituals


Brand rituals


Our brand rituals


Today, I am

grateful for**

Create your brand fuel



Brand fuel

Chobani’s yogurt

to recipes

Oreck flooring

styles to cleaning


Success Stories

Whitepaper

Articles

BlogsVideos

Our brand fuel

Industry Analysts

and Influencers

Our brand fuel


Tweet your horn!Gamified

Neural Orbit – Our Thought Leadership program

Booster shots


The Book-Burning Campaign

That Saved a Public LibraryBranson blog on InMobi's

Tewari goes viral

Be a story teller


Thank you !


The

journey

continues*