Happiest Minds Brand Journey

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Here is our Happiest Minds' Brand Journey as explained by Salil Godika, Co-founder, Chief Strategy & Marketing Officer, Happiest Minds

Text of Happiest Minds Brand Journey

Microsoft PowerPoint - Brand Story - Final PPT (2)

Salil GodikaCo-founder, Chief Strategy & Marketing Officer

BRAND STORY

In the factory we make cosmetics; in the

drugstore we sell hopeCharles Revson, Revlon

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Focus is non-negotiable

Disruptive Tech + HappinessHappiest Minds Happiest Minds Happiest Minds Happiest Minds ConfidentialConfidentialConfidentialConfidential

What's in a name?

Happiest Minds Happiest Minds Happiest Minds Happiest Minds ConfidentialConfidentialConfidentialConfidential

But, Majority of top 50 brand names do not describe what the company does

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What's in a name?

What's in our name?

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Our logo symbolism

=

Our

Being

Our

Belonging

Our

Becoming

++

Show . (a higher) Cause!

Happiest Minds Happiest Minds Happiest Minds Happiest Minds ConfidentialConfidentialConfidentialConfidential

Our

Being

Source : Marketoonist.com

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Our

Being

Source: Crown Business; December 27, 2011

Correlation between

brands ability to serve

a higher purpose and

its financial

performance

Show *. (a higher) cause!

Happiness - Our higher cause!

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Our Mission:

Happiest People.

Happiest Customers. S

M

I

L

E

S

haring

indful

ntegrity

earning

xcellence

ocial Responsibility

Our Values:

Happiness is the meaning and the purpose of life

the whole aim and end of human existence

~ Aristotle

Brand is not lipstick

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Source:Rogerdahl@aol.com

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Discussion with

GPTW even

before launch of

the Company

Happiness Manifesto

Brand is not lipstick

Practice

Areas

Practice

Areas

Measurement :

Happiness People Pulse

Touchstones

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TBD

Technologies

Analytics

Cloud

Security

Unified

Communications

Social

Computing

Mobility

BMP & Workflow

Brand is not lipstick

Analytics

Cloud

Security

Unified

CommunicationsSocial

Computing

Mobility

BPM &

Workflow

Brand rituals

Happiest Minds Happiest Minds Happiest Minds Happiest Minds ConfidentialConfidentialConfidentialConfidential

Brand rituals

Happiest Minds Happiest Minds Happiest Minds Happiest Minds ConfidentialConfidentialConfidentialConfidential

Our brand rituals

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Today, I am

grateful for**

Create your brand fuel

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Happiest Minds Happiest Minds Happiest Minds Happiest Minds ConfidentialConfidentialConfidentialConfidential

Brand fuel

Chobanis yogurt

to recipes

Oreck flooring

styles to cleaning

Happiest Minds Happiest Minds Happiest Minds Happiest Minds ConfidentialConfidentialConfidentialConfidential

Success Stories

Whitepaper

Articles

BlogsVideos

Our brand fuel

Industry Analysts

and Influencers

Our brand fuel

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Tweet your horn!Gamified

Neural Orbit Our Thought Leadership program

Booster shots

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The Book-Burning Campaign

That Saved a Public LibraryBranson blog on InMobi's

Tewari goes viral

Be a story teller

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Thank you !

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The

journey

continues*