Google Analytics 101 for Pet Sitters

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Google Analytics 101

for Pet SittersBeth Stultz, PSI Marketing Manager

The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by

How to ask your questions

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The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by

Brought to you by Pet Sitters International

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Google Analytics 101

for Pet SittersBeth Stultz, PSI Marketing Manager

December 12, 2012

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Objectives1. Understand why Google Analytics is

important for you as a pet-sitting business owner.

2. Learn how to sign up for Google Analytics.3. Learn the most important information

Google Analytics “beginners” should track and why.

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• Do you have a Web site for your pet-sitting business?

• Are you already using Google Analytics?

Poll Questions:

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What is Google Analytics?

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Step 1: Sign up for a Google Account if you do not already have one.

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Enter your information and hit “Submit.”

You’ll have a Google account and Gmail e-mail address.

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Step 2: Sign up for a Google Analytics account.

http://www.google.com/analytics

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Sign in with your Google account information (Gmail address and password)

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Select “Web Site” and enter your Web site information

Your Account Name can be your business name.

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Step 3: Install Google Analytics tracking code on your Web site.

Google Analytics Help feature can provide

instructions for adding the tracking code to

your Web site.

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Sign-in to view your Google Analytics dashboard.

1.

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2.

3.

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Welcome to the Google Analytics dashboard!

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SECRET WORD #1

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»#1 Overall Web site traffic

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Some questions to ask:

• How many visits are there to your Web site in a given time period?

• Have the number of visits increased or decreased from the previous month or year?

• Do any spikes in Web traffic correlate with a specific marketing initiative?

• What are your average number of visits (and unique visitors) per month?

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Applying this data to your business:

• Determine your Web site’s average monthly visits to establish a benchmark and set Web site traffic goals. Check your site traffic periodically to see if you are meeting, exceeding or not meeting your goals. Adjust your promotional efforts accordingly.

• Analyze your Web site traffic in relation to specific marketing efforts—an ad in a local paper, event participation, etc. If the effort does not produce an increase in site traffic, reconsider future use of the specific initiative.

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»#2 Visits to specific pages on your site.

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Some questions to ask:

• What pages are your site visitors visiting?

• Do visitors come to your homepage and leave or dig deeper?

• Are there some pages getting no views while others are viewed often?

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Applying this data to your business:

• Identify the most-visited pages. Make sure these pages have clear calls-to-action and include your important information: how to reach you, the services you offer, etc.

• Identify pages you would like to get more traffic. Link to these pages from other pages on your site that are already getting more traffic.

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SECRET WORD #2

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»#3 Referral Sources.

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Some questions to ask:• How are visitors finding your Web site?

• Who/what is sending traffic to your Web site?

• Are visitors coming to your Web site through social media sites like Facebook or Twitter?

• Are visitors finding your Web site on search engines like Google?

• Are visitors being referred to your Web site from other Web sites?

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Applying this data to your business:

• Identify social media channels that drive traffic to your Web site. Consider increasing promotions on effective social media channels to drive even more traffic to your Web site.

• Identify other Web sites that are referring traffic to your company’s Web site and when suitable, reach out to the company to suggest co-promotion opportunities.

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Applying this data to your business, cont.:

EXAMPLE: Takeyourdog.com traffic (2011)

Race car driver Robby Gordon’s Fan

Club site

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Applying this data to your business, cont.:

• Analyze the site visits you are (or are not) receiving from search engines, such as Google. If search engines are not driving traffic to your Web site, you will want to take a closer look at Search Engine Optimization (SEO) for your Web site.

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Objectives Review1. Understand why Google Analytics is important for

you as a pet-sitting business owner.2. Learn how to sign up for Google Analytics.3. Learn the most important information Google

Analytics “beginners” should track and why.

The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by

Brought to you by Pet Sitters International

www.petsit.com

Q&AThank you for

participating in today’s webinar!