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The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by Brought to you by Pet Sitters International www.petsit.com Google Analytics 101 for Pet Sitters Beth Stultz, PSI Marketing Manager

Google Analytics 101 for Pet Sitters

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http://www.petsit.com During PSI's Dec. 2012 free member webinar, PSI Marketing Manager Beth Stultz explained why Google Analytics is important for pet-sitting business owners, how to sign up for Google Analytics and the most important information pet sitters just beginning with Google Analytics should track and why.

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Page 1: Google Analytics 101 for Pet Sitters

The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by

Brought to you by Pet Sitters International

www.petsit.com

Google Analytics 101

for Pet SittersBeth Stultz, PSI Marketing Manager

Page 2: Google Analytics 101 for Pet Sitters

The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by

How to ask your questions

PCMac

Page 3: Google Analytics 101 for Pet Sitters

The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by

Brought to you by Pet Sitters International

www.petsit.com

Google Analytics 101

for Pet SittersBeth Stultz, PSI Marketing Manager

December 12, 2012

Page 4: Google Analytics 101 for Pet Sitters

This free member webinar series is brought to you by and

Objectives1. Understand why Google Analytics is

important for you as a pet-sitting business owner.

2. Learn how to sign up for Google Analytics.3. Learn the most important information

Google Analytics “beginners” should track and why.

Page 5: Google Analytics 101 for Pet Sitters

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• Do you have a Web site for your pet-sitting business?

• Are you already using Google Analytics?

Poll Questions:

Page 6: Google Analytics 101 for Pet Sitters

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What is Google Analytics?

Page 7: Google Analytics 101 for Pet Sitters

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Step 1: Sign up for a Google Account if you do not already have one.

Page 8: Google Analytics 101 for Pet Sitters

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Enter your information and hit “Submit.”

You’ll have a Google account and Gmail e-mail address.

Page 10: Google Analytics 101 for Pet Sitters

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Step 2: Sign up for a Google Analytics account.

http://www.google.com/analytics

Page 11: Google Analytics 101 for Pet Sitters

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Sign in with your Google account information (Gmail address and password)

Page 12: Google Analytics 101 for Pet Sitters

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Select “Web Site” and enter your Web site information

Your Account Name can be your business name.

Page 13: Google Analytics 101 for Pet Sitters

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Step 3: Install Google Analytics tracking code on your Web site.

Google Analytics Help feature can provide

instructions for adding the tracking code to

your Web site.

Page 14: Google Analytics 101 for Pet Sitters

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Sign-in to view your Google Analytics dashboard.

1.

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2.

3.

Page 16: Google Analytics 101 for Pet Sitters

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Welcome to the Google Analytics dashboard!

Page 17: Google Analytics 101 for Pet Sitters

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SECRET WORD #1

Page 18: Google Analytics 101 for Pet Sitters

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»#1 Overall Web site traffic

Page 19: Google Analytics 101 for Pet Sitters

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Some questions to ask:

• How many visits are there to your Web site in a given time period?

• Have the number of visits increased or decreased from the previous month or year?

• Do any spikes in Web traffic correlate with a specific marketing initiative?

• What are your average number of visits (and unique visitors) per month?

Page 20: Google Analytics 101 for Pet Sitters

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Applying this data to your business:

• Determine your Web site’s average monthly visits to establish a benchmark and set Web site traffic goals. Check your site traffic periodically to see if you are meeting, exceeding or not meeting your goals. Adjust your promotional efforts accordingly.

• Analyze your Web site traffic in relation to specific marketing efforts—an ad in a local paper, event participation, etc. If the effort does not produce an increase in site traffic, reconsider future use of the specific initiative.

Page 21: Google Analytics 101 for Pet Sitters

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»#2 Visits to specific pages on your site.

Page 22: Google Analytics 101 for Pet Sitters

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Some questions to ask:

• What pages are your site visitors visiting?

• Do visitors come to your homepage and leave or dig deeper?

• Are there some pages getting no views while others are viewed often?

Page 23: Google Analytics 101 for Pet Sitters

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Applying this data to your business:

• Identify the most-visited pages. Make sure these pages have clear calls-to-action and include your important information: how to reach you, the services you offer, etc.

• Identify pages you would like to get more traffic. Link to these pages from other pages on your site that are already getting more traffic.

Page 24: Google Analytics 101 for Pet Sitters

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SECRET WORD #2

Page 25: Google Analytics 101 for Pet Sitters

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»#3 Referral Sources.

Page 26: Google Analytics 101 for Pet Sitters

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Some questions to ask:• How are visitors finding your Web site?

• Who/what is sending traffic to your Web site?

• Are visitors coming to your Web site through social media sites like Facebook or Twitter?

• Are visitors finding your Web site on search engines like Google?

• Are visitors being referred to your Web site from other Web sites?

Page 27: Google Analytics 101 for Pet Sitters

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Applying this data to your business:

• Identify social media channels that drive traffic to your Web site. Consider increasing promotions on effective social media channels to drive even more traffic to your Web site.

• Identify other Web sites that are referring traffic to your company’s Web site and when suitable, reach out to the company to suggest co-promotion opportunities.

Page 28: Google Analytics 101 for Pet Sitters

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Applying this data to your business, cont.:

EXAMPLE: Takeyourdog.com traffic (2011)

Race car driver Robby Gordon’s Fan

Club site

Page 29: Google Analytics 101 for Pet Sitters

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Applying this data to your business, cont.:

• Analyze the site visits you are (or are not) receiving from search engines, such as Google. If search engines are not driving traffic to your Web site, you will want to take a closer look at Search Engine Optimization (SEO) for your Web site.

Page 30: Google Analytics 101 for Pet Sitters

This free member webinar series is brought to you by and

Objectives Review1. Understand why Google Analytics is important for

you as a pet-sitting business owner.2. Learn how to sign up for Google Analytics.3. Learn the most important information Google

Analytics “beginners” should track and why.

Page 31: Google Analytics 101 for Pet Sitters

The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored by

Brought to you by Pet Sitters International

www.petsit.com

Q&AThank you for

participating in today’s webinar!