View
560
Download
5
Category
Tags:
Preview:
DESCRIPTION
Social Marketing GM Amy Vernon spoke yesterday on the Tools of the Trade in the "Getting Curation Right" panel at SMX Advanced. Here's her look at the best tools to use in your curation efforts.
Citation preview
@amyvernon#TheLabNYC#SMX #14C
Getting Curation Right
Tools of the Trade
#TheLabNYC#SMX #14C
What Curation Is
Source: Ho John Lee, via Flickr Creative Commons
#TheLabNYC#SMX #14C
What Curation Is
• Setting specific criteria regarding the material you’ll gather together
• Gathering that material together in an easily digestible manner
• Enabling others to access, use and add to the information
#TheLabNYC#SMX #14C
What Curation Isn’t
Source: Dilbert, 10/30/11
#TheLabNYC#SMX #14C
What Curation Isn’t
• Automatically pulling together data using an algorithm
• Automating social shares or posts of an RSS feed
• Automating reshares from content-sharing platforms
#TheLabNYC#SMX #14C
The Right Tool for the Right Job
Photo mosaic by mkasahara via Flickr Creative Commons
#TheLabNYC#SMX #14C
Would you use this:
When you need this?
Wrench photo by Brian Yip via Flickr Creative Commons Scissors photo by Azri via Flickr Creative Commons
#TheLabNYC#SMX #14C
List.ly
#TheLabNYC#SMX #14C
List.ly
• Curate the best in a specific topic• Allow others to add their favorites (and
continue curation by adding only those you want to)
• Enable voting on entries• Embeddable on your site• All links in the list are live, providing SEO value
#TheLabNYC#SMX #14C
Scoop.it
#TheLabNYC#SMX #14C
Scoop.it
• Social curation network• Build pages of topics• Target audience is marketers, entrepreneurs,
consultants• Highly educated audience (75% have post-
secondary education)• Provides healthy excerpt, enabling reader to
decide what to click through on
#TheLabNYC#SMX #14C
Tumblr
Source: AJ Cann, via Flickr Creative Commons
#TheLabNYC#SMX #14C
Tumblr
• Skews young• True blend of blogging platform and curation
platform• Can use to power your on-site blog• Can live separately from your site• Cultivates community• Very visual
#TheLabNYC#SMX #14C
Source: FunDefinitions.com
#TheLabNYC#SMX #14C
• Extremely visual.• Big traffic driver.• Enables group curation – but no control of
what others curate onto your boards.• Quality of the image matters above all else.
#TheLabNYC#SMX #14C
Spundge
#TheLabNYC#SMX #14C
Spundge
• Pulls in content from up to a dozen social network firehoses based on your search terms
• Select items for inclusion• Embeddable as liveblog or post-event story• Focused on the journalism sector
#TheLabNYC#SMX #14C
Storify
#TheLabNYC#SMX #14C
Storify
• Similar to Spundge.• Used a lot to curate events after the fact.• Allows you to add in deeper context around
the live conversation.
#TheLabNYC#SMX #14C
Rebelmouse
#TheLabNYC#SMX #14C
Rebelmouse
• Somewhere between aggregation and curation
• At base, aggregates according to filters you put in
• You can add in or remove content, further refine your filters according to what it does
#TheLabNYC#SMX #14C
More toolsDelicious – social bookmarks, gathered in groups, shareable & searchable
Pearltrees – collaborate on content curation, topics branch off one another
Curata – automated curation software; aggregation leading to curation*paid
Xydo Curation / Curate.me – Curated content for newsletters, etc.; aggregation leading to curation*paid
#TheLabNYC#SMX #14C
Source: Anne G via Flickr Creative Commons
Contact me
avernon@internetmedialabs.comwww.internetmedialabs.com
www.Facebook.com/AmyVernonwww.Facebook.com/InternetMediaLabs
www.Twitter.com/AmyVernonwww.Twitter.com/InternetLabs
http://j.mp/AmyVGplushttp://j.mp/IMLGplus
#TheLabNYC#SMX #13A
Recommended