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@amyverno n #TheLabNY C Getting Curation Right Tools of the Trade

Getting Curation Right: The Tools of the Trade

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Social Marketing GM Amy Vernon spoke yesterday on the Tools of the Trade in the "Getting Curation Right" panel at SMX Advanced. Here's her look at the best tools to use in your curation efforts.

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Page 1: Getting Curation Right: The Tools of the Trade

@amyvernon#TheLabNYC#SMX #14C

Getting Curation Right

Tools of the Trade

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#TheLabNYC#SMX #14C

What Curation Is

• Setting specific criteria regarding the material you’ll gather together

• Gathering that material together in an easily digestible manner

• Enabling others to access, use and add to the information

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What Curation Isn’t

Source: Dilbert, 10/30/11

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What Curation Isn’t

• Automatically pulling together data using an algorithm

• Automating social shares or posts of an RSS feed

• Automating reshares from content-sharing platforms

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List.ly

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List.ly

• Curate the best in a specific topic• Allow others to add their favorites (and

continue curation by adding only those you want to)

• Enable voting on entries• Embeddable on your site• All links in the list are live, providing SEO value

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Scoop.it

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Scoop.it

• Social curation network• Build pages of topics• Target audience is marketers, entrepreneurs,

consultants• Highly educated audience (75% have post-

secondary education)• Provides healthy excerpt, enabling reader to

decide what to click through on

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Tumblr

Source: AJ Cann, via Flickr Creative Commons

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Tumblr

• Skews young• True blend of blogging platform and curation

platform• Can use to power your on-site blog• Can live separately from your site• Cultivates community• Very visual

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Pinterest

Source: FunDefinitions.com

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Pinterest

• Extremely visual.• Big traffic driver.• Enables group curation – but no control of

what others curate onto your boards.• Quality of the image matters above all else.

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Spundge

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Spundge

• Pulls in content from up to a dozen social network firehoses based on your search terms

• Select items for inclusion• Embeddable as liveblog or post-event story• Focused on the journalism sector

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Storify

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Storify

• Similar to Spundge.• Used a lot to curate events after the fact.• Allows you to add in deeper context around

the live conversation.

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Rebelmouse

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Rebelmouse

• Somewhere between aggregation and curation

• At base, aggregates according to filters you put in

• You can add in or remove content, further refine your filters according to what it does

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More toolsDelicious – social bookmarks, gathered in groups, shareable & searchable

Pearltrees – collaborate on content curation, topics branch off one another

Curata – automated curation software; aggregation leading to curation*paid

Xydo Curation / Curate.me – Curated content for newsletters, etc.; aggregation leading to curation*paid

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Contact me

[email protected]

www.Facebook.com/AmyVernonwww.Facebook.com/InternetMediaLabs

www.Twitter.com/AmyVernonwww.Twitter.com/InternetLabs

http://j.mp/AmyVGplushttp://j.mp/IMLGplus

#TheLabNYC#SMX #13A