View
1.804
Download
2
Category
Preview:
DESCRIPTION
Brought to you by the GenJuice Team, this presentation is meant for early stage entrepreneurs and business owners struggling with social media. Within it, we share seven tips we learned while building the GenJuice Tour and the GenJuice brand. Enjoy the presentation? Check back next month for another guide to help you reach your startup goals. Also, make sure to join us on 10/10/10 for that launch of GenJuice - the destination for emerging influencers under 30.
Citation preview
BRAND
ROCKSTARDOM
HOW YOU CAN GET THERE AS A NOBODY
SOCIAL MEDIALESSONS OF THE GENJUICE TOUR
BRAND
ROCKSTARDOM
HOW YOU CAN GET THERE AS A NOBODY
BRAND
ROCKSTARDOM
HOW YOU CAN GET THERE AS A NOBODY
SOCIAL MEDIALESSONS OF THE GENJUICE TOUR
& YES WE WERE NOBODIES
SO, YOU’RE AN
EARLY STAGE ENTREPRENEURSTRESSING YOURSELF OUT OVER THIS SOCIAL MEDIA STUFF.
RIGHT?
NEED ONE OF THESE?
SCARY, HUH?
WE UNDERSTAND.YOU JUST WANTPEOPLE TO TALK ABOUT YOUR
COOLPRODUCT.WE’VE BEEN THERE.
BUT WELL…YOU’RE A
NOBODY
WE UNDERSTAND.YOU JUST WANTPEOPLE TO TALK ABOUT YOUR
COOLPRODUCT.WE’VE BEEN THERE.
SCARY, HUH?
NO WORRIES. LET’S SIT DOWN, KICK OUR FEET UP & CHAT.WHAT ABOUT, YOU ASK?
ABOUT MAKING YOU A
BRAND ROCKSTAR,
OF COURSE.
(A)INSIGHT INTO
THE GENJUICE TOUR STORY
(B)VITAL SOCIALMEDIA BESTPRACTICES
(C)OTHER
RESOURCESTO KEEP
LEARNING
(D)A BIG
COOKIEFOR YOUR
TIME!
POP QUIZ!
WHAT SHOULD YOU
EXPECT TODAY?
(A)INSIGHT INTO
THE GENJUICE TOUR STORY
(B)VITAL SOCIALMEDIA BESTPRACTICES
(C)OTHER
RESOURCESTO KEEP
LEARNING
(D)A BIG
COOKIEFOR YOUR
TIME!
POP QUIZ!
WHAT SHOULD YOU
EXPECT TODAY?
ANSWER:ALL OF THE ABOVE!(ESPECIALLY D)
BUT BEFORE WE GET STARTED,WE’D LIKE TO SHARE SOMETHING.
WE ARE
“SOCIAL MEDIA EXPERTS”
NOT
WE CAN HELP YOU FIND ONE IF YOU NEED ONE.THERE ARE LITERALLY THOUSANDS GLOBALLY.
WE CAN HELP YOU FIND ONE IF YOU NEED ONE.THERE ARE LITERALLY THOUSANDS GLOBALLY.IN FACT, WE’VE POINTED OUT A FEW BELOW.
TODAYSOCIAL MEDIAIS ONLY A BABY.
THERE ARE NOEXPERTS.JUST PEOPLEWILLING TOLEARN & EVOLVEALONG WITH IT.
WE LIVE SOCIAL MEDIA.WE HOPE YOU WILL, TOO.
PEOPLE WHO CARE
THIS MUCH ABOUT IT
OK NOW WE CAN GET STARTED.
OURQUICKSTORY
GENJUICESTARTED WITHNOTHING MORE THANA DOMAIN & IDEASIN FEB 2010
WE TOURED THE
COUNTRY WITH A MISSION
TO BUILD BEATLES-LIKE
FANATICISMAROUND OUR
UNKNOWN BRAND.
THE TOUR RESULTS
750,000+
300+18,000+ \
FANS/FOLLOWERS
WORD-OF MOUTH
EVANGELISTS
35,000+ INDIVIDUALSTOUCHED
286,000+BLOG IMPRESSIONS
TOTAL VIDEOVIEWS
THE TOUR RESULTS
& WE HELPED OUR
TOP SPONSORS
REACH OVER
38,000UNIQUE INDIVIDUALS
EACH
THAT’S GREAT. BUT SECONDS AGO I WAS GOING TO BE A ROCKSTAR. WHAT HAPPENED TO THAT?
YAWN!WHERE
ARE THE COOKIES?
GOOD POINT. WELL, HERE ARE A FEW THINGS
WE LEARNED WHEN ATTEMPTING
ROCKSTARDOM VIA SOCIAL MEDIA.
LESSON #1
TAKE
YOUR
TIME
Pepsi
Office Max
Old Spice
Volkswagen
Burger King
Timberland
Ikea
Coca-Cola*
DO ANY OF THESE SOUND
FAMILIAR?
WELL, THEY HAVE
ESTABLISHEDBRANDS!
*WE’D RECOMMENDCHECKING OUT SOME OFTHESE CAMPAIGNS, BTW.
IT TOOK THEMYEARS & MILLIONS
TO GET THERE
LET YOUR
CAMPAIGNS
MATUREWE SUGGEST3 TO 6 MONTHSPER CAMPAIGN
BE PATIENT.YOU WON’TSEE RESULTSIMMEDIATELY.
LESSON #2
PICK YOUR INSTRUMENTS
THERE ARE A LOTOF WAYS TO CONNECT WITHYOUR AUDIENCE VIA SOCIAL MEDIA.
PICK ONE OR TWO& FOCUS ON THEM.
(PSST! FACEBOOK & TWITTERARE REQUIREMENTS. THINK OFCREATIVE ONES.)
LESSON #3
SET A FAN GOAL
ROCKSTARSDON’T LET OTHERSDETERMINE THEIRSUCCESS.
PICK
METRICSTHAT MATTER TO YOU &FOCUS ON THOSE
ROCKSTARSDON’T LET OTHERSDETERMINE THEIRSUCCESS.
PICK
METRICSTHAT MATTER TO YOU &FOCUS ON THOSE
IT COULD BE:# OF FACEBOOK FANS?# OF VIDEO VIEWS?# OF SOCK SUBMISSIONS?WHATEVER WORKS. JUST PICK ONE.
LESSON #4
BUILD AN
ENTOURAGE
WHEN YOU ARE FIRST GETTING STARTEDTHERE’S NO NEED TODO IT ALONE.
YOU’RE TOO SMARTFOR THAT!
DON’T BE THIS GUY!
WITH ESTABLISHED NAMESIN YOUR INDUSTRY!
FINDPARTNERS WITH
COMPLEMENTARY
PRODUCTS & SERVICES
LESSON #5
GET
OFF
LINE!
SOCIAL MEDIA IS PERFECT FOR GROWING A FANBASE,BUT YOU HAVE TO MEET YOUR FANS PERSONALLY FIRST.
FINDWAYS TO GET IN THEIR FACES.
LET’S GO BACK TO COOKIESBEFORE OUR LAST LESSON...
LET’SSAY THIS BIG COOKIE
REPRESENTS ALLSOCIAL MEDIA
& ALL INDUSTRIESUSING IT.
THENTHE ABOVE IS YOUR INDUSTRY &
WHERE YOU SHOULD FOCUS.
LEFT YOU THEBIG CHOCOLATE CHIP! :)
WITHIN YOUR INDUSTRY
COOKIE SEGMENT, LIVES:
YOUR FANS
YOUR COMPETITORS
YOUR PARTNERS
YOU
SO WHAT’S OUR LAST LESSON?
LESSON #7
LEARN
LEARNEVERYTHING ABOUT YOUR PIECE OF THE COOKIE.
KNOWTHE TRENDSTHE INFLUENCERSTHE NETWORKSTHE FANS
(JUST IN CASE
YOU WERE WONDERING
COOKIES & ROCKSTARS
GO WELL TOGETHER.
WE TRIED IT!)
AND THERE YOU HAVE IT…
BRAND
ROCKSTARDOM
THE PATH TO BRAND ROCKSTARDOM:
#1 TAKE YOUR TIME
#2 PICK YOUR INSTRUMENTS
#3 SET A FAN GOAL
#4 BUILD AN ENTOURAGE
#5 GET OFFLINE
#6 LEARN
FOR PRINTING PURPOSES
DO WE PRACTICE WHAT WE PREACH?
#1 GAVE OURSELVES 3 MOS.
#2 FOCUSED ON VIDEO (YOUTUBE & JUSTIN.TV)
#3 SET & BEAT OUR VIDEO VIEW GOALS
#4 PARTNERED WITH BLOGGERS
#5 HELD 13 OFFLINE EVENTS NATIONALLY
#6 WE’RE ALWAYS LEARNING!
FOR PRINTING PURPOSES
CAN YOU DO THIS TOO?ABSO-FRICKIN-LUTELY!
WHOA... YOU’RE STILL HERE.LIKING THIS, EH?
WELL, MAKE SURE TO SHARE THIS WITH
STRESSED OUT BUSINESS OWNERSSTRUGGLING WITH SOCIAL MEDIATWO
HOT & READYWE WILL HAVE ANOTHER
ENTREPRENEURIAL GUIDE
NEXT MONTH
FROM THE MIND OFARIELLE PATRICE ASCOTT
CEO/HEAD INTERN OF GENJUICE
MADE FOR THE HIP, YOUNG & EMERGING INFLUENCERS UNDER 30.ARE YOU ONE? JOIN US 10/10/10.
ARIELLE@GENJUICE.COM
HTTP://GENJUICE.COM
! http://www.flickr.com/photos/pro
gramwitch/1483871472/
! http://www.flickr.com/photos/83
63028@N08/3330765877
! http://www.flickr.com/photos/mo
tumboe/3293600150
! http://www.flickr.com/photos/str
iatic/729822/
! http://www.flickr.com/photos/sre
ejithk2000/2385193167/
! http://www.flickr.com/photos/gre
ggoconnell/201374093/
! http://www.flickr.com/photos/ma
yeve/2312167749/
! http://www.flickr.com/photos/stu
ckincustoms/2049233526/
! http://www.flickr.com/photos/em
ayoh/2442998312/
! http://www.flickr.com/photos/mr
-push/3215754253/
! http://www.flickr.com/photos/d_
oracle/350780566/
! http://www.flickr.com/photos/eq
qman/36701411/
! http://www.flickr.com/photos/lr
argerich/3029485203/
! http://www.flickr.com/photos/su
zymushu/3381822820/
! http://www.flickr.com/photos/art
work_rebel/2289816778
! http://www.flickr.com/photos/ga
jbireland/2499448599/
! http://www.flickr.com/photos/pu
rplemattfish/3918004964/
! http://www.flickr.com/photos/ad
writer/4552846202/
! http://www.flickr.com/photos/ex
pressmonorail/3434667562/
! http://www.flickr.com/photos/str
iatic/729822/
! http://www.flickr.com/photos/s4
xton/2198176403/
! http://nicanrobinsonphotography
.com/
(LOOK AT THE CREDITS)
NEED HELP PUTTING TOGETHER CAMPAIGNS?WHY NOT EMAIL ARIELLE? HERE YA GO:
MADE FOR THE HIP, YOUNG & EMERGING INFLUENCERS UNDER 30.ARE YOU ONE? JOIN US 10/10/10.
ARIELLE@GENJUICE.COM
HTTP://GENJUICE.COM
(NOW BACK TO US)
Recommended