GenJuice Social Media Guide for Early Stage Entrepreneurs

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    07-May-2015

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Brought to you by the GenJuice Team, this presentation is meant for early stage entrepreneurs and business owners struggling with social media. Within it, we share seven tips we learned while building the GenJuice Tour and the GenJuice brand. Enjoy the presentation? Check back next month for another guide to help you reach your startup goals. Also, make sure to join us on 10/10/10 for that launch of GenJuice - the destination for emerging influencers under 30.

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  • 1.BRAND ROCKSTARDOMGET THERE AS A NOBODY HO W YOU CAN

2. SOCIAL MEDIALESSONS OF THE GENJUICE TOUR BRAND ROCKSTARDOMGET THERE AS A NOBODY HO W YOU CAN 3. SOCIAL MEDIALESSONS OF THE GENJUICE TOUR& YES WE WERENOBODIES BRAND ROCKSTARDOMGET THERE AS A NOBODY HO W YOU CAN 4. SO, YOURE ANEARLY STAGE ENTREPRENEUR STRESSING YOURSELF OUT OVER THIS SOCIAL MEDIA STUFF. RIGHT? 5. NEED ONE OF THESE? 6. H? R Y , HU SCAWE UNDERSTAND.YOU JUST WANTPEOPLE TO TALKABOUT YOUR COOLPRODUCT.WEVE BEEN THERE. 7. H? R Y , HU SCAWE UNDERSTAND.YOU JUST WANTPEOPLE TO TALKABOUT YOUR COOLPRODUCT.WEVE BEEN THERE. BUT WELL YOURE ANOBODY 8. NO WORRIES. LETS SIT DOWN, KICK OUR FEET UP & CHAT. WHAT ABOUT, YOU ASK? G YOU A ABOUT MAKINO CKS TAR,BRA ND R .OF COURSE 9. POP QUIZ! YOU (A)(B) DUL WHAT SHO Y?INSIGHT INTO VITAL SOCIAL EXP ECT TODATHE GENJUICE MEDIA BEST TOUR STORY PRACTICES (C) (D) OTHERA BIGRESOURCESCOOKIETO KEEP FOR YOUR LEARNING TIME! 10. POP QUIZ! YOU (A)(B) DUL WHAT SHO Y?INSIGHT INTO VITAL SOCIAL EXP ECT TODATHE GENJUICE MEDIA BEST TOUR STORY PRACTICES (C) (D) ANSWER: OTHERA BIG ALL OF THE ABOVE!RESOURCESCOOKIE (ESPECIALLY D) TO KEEP FOR YOUR LEARNING TIME! 11. BUT BEFORE WE GET STARTED, WED LIKE TO SHARE SOMETHING. 12. WE ARE NOTSOCIAL MEDIA EXPERTS 13. WE CAN HELP YOU FIND ONE IF YOU NEED ONE. THERE ARE LITERALLY THOUSANDS GLOBALLY. 14. WE CAN HELP YOU FIND ONE IF YOU NEED ONE. THERE ARE LITERALLY THOUSANDS GLOBALLY. IN FACT, WEVE POINTED OUT A FEW BELOW. 15. TODAY SOCIAL MEDIA IS ONLY A BABY. THERE ARE NO EXPERTS. JUST PEOPLE WILLING TO LEARN & EVOLVE ALONG WITH IT. 16. C ARE I T W HO UT P LE H ABO PEO M UC S THI WE LIVE SOCIAL MEDIA. WE HOPE YOU WILL, TOO. 17. OK NOW WE CAN GET STARTED. 18. OUR QUICK G EN JU STORYSTARTE IC ENOTHIN D WITH G MOREA DOMA THAN IN & IDEASIN FEB 2010E WE TOURED TH THA MISSION CO UNTRY WI TLES-LIKE ATO B UILD BEFAN AT IC IS M AR OUND OUR .UNKNOW N BRAND 19. THE TOUR RESULTS -OF MOUTH 300+WORDEV ANGELISTS18,000+FANS/ FOLLOWERS35,000+ INDIVIDUALS TOUCHED,000+ BLOG 286 IMPRESSIONS 7 5 0 ,0 0 0 +TOTAL VIDEO VIEWS 20. THE TOUR RESULTS ED OUR& WE HELP STOP S PONSOR 0CH OVER00REA38, UE INDIVIDUALSUNIQEACH 21. THATS GREAT.YAWN!BUT SECONDS AGOWHERE I WAS GOING TO ARE THEBE A ROCKSTAR. COOKIES? WHAT HAPPENEDTO THAT? 22. GOOD POINT.WELL, HERE ARE A FEW THINGSWE LEARNED WHEN ATTEMPTINGROCKSTARDOMVIA SOCIAL MEDIA. 23. LESSON #1 TAKE YO UR TIME 24. PepsiDO ANY OF THESE SOUNDOffice Max FAMILIAR? WELL, THEY Old Spice HAVEESTABLISHED Volkswagen BRANDS!Burger King IT TOOK THEM YEARS & MILLIONS TimberlandTO GET THERE Ikea Coca-Cola* *WED RECOMMENDCHECKING OUT SOME OFTHESE CAMPAIGNS, BTW. 25. LET Y O UR C AM P AIG N S MA TUREWE SUGGEST3 TO 6 MONTHSPER CAMPAIGNBE PATIENT.YOU WONTSEE RESULTSIMMEDIATELY. 26. LESSON #2 PICK YOUR INSTRUME NTS 27. THERE ARE A LOTOF WAYS TOCONNECT WITHYOUR AUDIENCEVIA SOCIAL MEDIA. PICK ONE OR TWO& FOCUS ON THEM. (PSST! FACEBOOK & TWITTER ARE REQUIREMENTS. THINK OF CREATIVE ONES.) 28. LESSON #3 SET A F AN GOAL 29. ROCKSTARS DONT LET OTHERS DETERMINE THEIR SUCCESS.PICK METRICSTHAT MATTER TO YOU &FOCUS ON THOSE 30. ROCKSTARS DONT LET OTHERS DETERMINE THEIR SUCCESS.PICK METRICSTHAT MATTER TO YOU &FOCUS ON THOSE IT C O U L D # OF FACEBE: BOOK FAN# O F V ID E S? O V IE W S ? # OF SOCK S U B M IS S IONS? W HATEVE R W ORKS. JU S T P IC K ONE. 31. L ESSON #4BU ILDAN ENTO UR AG E 32. WHEN YOU ARE FIRST GETTING STARTED THERES NO NEED TO DO IT ALONE.YOURE TOO SMART FOR THAT! !G UYI S E TH BTD ON 33. PARTNERS WITHFINDCO MPLEMENTARYPRODU CTS & SERVICESWITHESTAB LISHEIN YOD NAMUR INDUSTR ES Y! 34. LESSON #5 G ET O FF LI N E! 35. SOCIAL MEDIA IS PERFECT FOR GROWING A FANBASE, BUT YOU HAVE TO MEET YOUR FANS PERSONALLY FIRST. 36. FIND WAYS TO GET IN THEIR FACES. 37. LETS GO BACK TO COOKIES BEFORE OUR LAST LESSON... 38. L E T S SAY THIS BIG COOKIEREPRESENTS ALL SOCIAL MEDIA & ALL INDUSTRIESUSING IT. 39. LEBIG C FT YOU TH HOCO LATE ECHIP! :) THEN THE ABOVE IS YOUR INDUSTRY & US. WH ERE YOU SHOULD FOC 40. RY UST ES:IND , LIVTH UR ENT YO M IN SEG WI OKIEYO U R F AN SCOYO UYO UR P AR TN ER S Y O U R C O M P E T IT ORS 41. SO WHATS OURLAST LESSON? 42. LESSON #7 L E AR N 43. LEARN EVERYTHING ABOUT Y OUR PIECE OF THE COOKIE. KNOW THE TRENDS (JUST IN CASE YOU WERE WONCOOKIES & ROCKDERING STARS THE INFLUENCERS THER.GO WELL TOGEWE TRIEDIT!) THE NETW ORKS THE FANS 44. AND THERE YOU HAVE IT AND RDOM BRTAOC KS R 45. FOR PRINTING PURPOSESTHE PATH TO BRAND ROCKSTARDOM: #1 TAKE YOUR TIME #2 PICK YOU R INSTRUMENTS #3 SET A FAN GOAL #4 BU ILD AN ENTOURAGE #5 GET OFFLINE #6 LEARN 46. FOR PRINTING PURPOSES REACH? DO WE PRACTICE WHAT WE P S. #1 G AVE O UR SEL VES 3 M O.TV) #2 F O CUSED O N VIDEO (YOUTUBE & JUSTINLS #3 S ET & B EAT OUR VIDEO VIEW GOA ERS #4 PARTNERED WITH BLOGG LY #5 H EL D 1 3 O F FLINE EVENTS NATIONALG! #6 WERE ALWAYS LEARNIN CAN YOU DO THIS TOO?ABSO-FRICKIN-LUTELY! 47. WHOA... YOURE STILL HERE. LIKING THIS, EH? 48. WELL, MAKE SURE TO SHARE THIS WITH TWOSTRESSED OUT BUSINESS OWNERSSTRUGGLING WITH SOCIAL MEDIA 49. WE WILL HAVE ANOTHER UIDEENTRE PRENEURIAL G HOT & READYNEXT MONTH 50. MADE FOR THE HIP, YOUNG &EMERGING INFLUENCERS UNDER 30.ARE YOU ONE? JOIN US 10/10/10. HTTP://GENJUICE.COMFROM THE MIND OF ARIELLE PATRICE ASCOTT CEO/HEAD INTERN OF GENJUICEARIELLE@GENJUICE.COM 51. ) (LOOK AT THE CREDITS2/witch/148387147 lickr.com/photos/program ! http://www.f08/3330765877 lickr.com/ph otos/8363028@N ! http://www.f mboe/3293600150lickr.com/photos/motu ! http://www.f s/striatic/729822 / ! http://www .flickr.com/photo 00/2385193167/ lickr.com/p hotos/sreejithk20 ! http://www.fll/201374093/ lickr.com/photos/greggoconne! http://www.f /2312167749/lickr.co m/photos/mayeve6/! http://www.f oms/204923352lickr.com/p hotos/stuckincust! http://www.f yoh/2442998312 / lickr.com/photos/ema! http://www.f/3215754253/ lickr.co m/photos/mr-push! http://www.fs/d_oracle/350780566/ ! http://www.flickr.com/photo / qman/36701411 lickr.com/photos/eq ! http://www.f erich/302948520 3/flickr .com/photos/lrarg ! http://www. u/3381822820/lickr.com/photos/suzymush ! http://www.fbel/2289816778lickr.com/p hotos/artwork_re ! http://www.fireland/2499448 599/ lickr.com/photos/gajb964/! http://www.fmattfish/3918004lickr.com/photos/purple! http://www.fadwriter/455284 6202/lickr.com/photos/ rail/3434667562 /! http://www.ftos/expressmono lickr.com/pho! http://www.fotos/striatic/7298 22/! http://w ww.flickr.com/ph 6403/s/s4xton/219817 ! http://www.flickr.com/photo /hotography.com ! http ://nicanrobinsonp 52. O US) (NOW BACK TMADE FOR THE HIP, YOUNG &EMERGING INFLUENCERS UNDER 30.ARE YOU ONE? JOIN US 10/10/10. HTTP://GENJUICE.COM NEED HELP PUTTING TOGETHER CAMPAIGNS?WHY NOT EMAIL ARIELLE? HERE YA GO:ARIELLE@GENJUICE.COM