Game Monetization Tips & Techniques

Game Monetization Tips & Techniques

Mochammad Masbuchin

Monday, 13 January 2014

Aula Teknik Informatika ITS Lantai 2

Surabaya

Internet Marketing Dojowww.dojo.cc

Amplop.in

StupidPie

Numbers...

• 70.4Bn Total Revenue• 1.231M Gamers• 18% Mobile• 21% MMO

How to Monetize Game?

1. Paid Games

• Advantages:• Instant money• Monetize without coding

• Disadvantages:• Less attractive to users• Market is closed in some countries

• Example: • Minecraft, $250M ( 2012 )• Angry Birds Space, $2M ( Estimates )

2. Free + Ads

• Advantages:• Easy install• Lots of ad network

• Disadvantages:• Sometimes disturbing and intrusive• Bad ad network = Bad rating on app store/play store

• Example: • Tebak gambar, $500-1K/Month ( Estimates )• Angry Gran Run, $10K/Month ( Estimates )

3. Freemium

• Advantages:• High income potential• Easy to promote

• Disadvantages:• Longer development time

• Example: • Candy Crush Saga, $600K/DAY ( Estimates )• Jetpack Joyride, $11,225/day ( Estimates )

Tips #1: Starts with free + ads

• Paid app is only 10% of total revenue• Faster to enter the market• Get feedback from the reviews• See response to market faster

Tips #2: Good Enough is Fine

• Perfectionist can be a bad thing• No software is perfect• Faster release, faster bug fix• Action is more important than thinking :D stop thinking

about metrics before finishing the app.

Tips #3: Prepare update for Freemium version• If there are lots of installs• Market responses has been confirmed• Consumables:• Swords• Power Thread

• Unlockables:• Level,• Package

• Read: http://www.slideshare.net/inmobi/top-mobile-app-monetization-tactics-you-ought-to-know

Tips #4: Quick Money

• Game development is time consuming, create other apps that can get you quick money so as not to run out of money, e.g.:• Create popular app’s clone, sell it to marketplace• Create app template, release it with various title, add ads

• Quick money guarantee our team to survive. Even though it’s not that cool :v• Long term + Short term = $$$• Separate quick money account with your main account

Quick Money #1: Marketplacehttp://www.dojo.cc/go/codecanyon

Quick Money #2: Marketplacehttp://www.dojo.cc/go/chupamobile

Quick Money #3: App Templatewww.dojo.cc/android-wallpaper-app/

A little secret

• Before angry birds, rovio had made 51 games that... failed• Don’t be afraid to fail, event failed project can become $

$$. example: noobita, • Even though we can’t get $, as long as our app is

useful, we can still get profit. At least we get list. More list = more money.• On our next meeting we will discuss about App

Promotion: Free & Paid. Including using Facebook to make lots of people install our app :D

Thank You

Mochammad Masbuchinbuchin@dropsugar.com08113635376http://www.dojo.cc