8.5% Episodic

9.0% Other

16.1% Subscription

33.6% Paid through advertising

48.8% Premium (or pay to play)

59.7% Micro transactions

74.4% Free-to-play

GAME MONETIZATION STRATEGIES:FREE-2-PLAY

MONETIZATION STRATEGIES CURRENTLY IMPLEMENTED BY DEVELOPERS

FUTURE OF F2P AS A GAME MONETIZATION BUSINESS MODEL

AVERAGE REVENUE PER USER

Monetize lower than the stated average

Monetize the same asthe stated average

Monetize higher than the stated average

$2-3$0-2 $3+

Source: Video Games intelligence, 2013; “The monetization strategies we currently implement are (please tick all that apply):”; n = 211 survey respondents

Source: Video Games Intelligence, June 2013; “To what extent do you agree with the following statement: F2P will become the primary business model

with regards the monetisation of video games, by revenue, across all platforms within the next five years?”; n = 192 survey respondents

Source: Video Games Intelligence, 2013; “Average Revenue Per User across F2P is around $2 - 3. From your data do your games:”; n = 101 survey respondents

F2P will become the primary business model with regards the monetization of video games, by revenue, across all platforms within the next five years.

The monetization strategies we currently implement are:

F2P is one of a variety of monetization strategies

being utilised by leading developers; however, 74% of all developers surveyed adopt a F2P model on at least one game produced.

67% of video games executives believe that F2P will become the dominant game monetization business model in the next five years, with only 8% disagreeing.

F2P games generate on average around

$2-3 per user; however, a significant proportion

of game developers – 37.6% – see lower

monetization per user. Only 16.8% receive

more than the $3 average revenue per user.

The landscape of games monetization has changed dramatically in the last three years. Free-2-Play (F2P) has become the single biggest business disruptor within the video games industry.

Average Revenue Per User across F2P is around $2-3. From your data, do your games:

The Game monetization strategies report 2013 makes recommendations

to help maximize downloads without compromising revenue. The report

will help you successfully monetize your games in the future through

in-depth analysis of premium games, examination of game monetization

strategies across platforms, player behavior and public opinion on F2P,

as well as the industry trends that will a�ect the viability of each platform

and sector. Crucially the report forecasts the growth of F2P within the

context of the evolving video game market place.

www.videogamesintelligence.com/game-monetization-strategies-report

45%Strongly Agree

25%Neither agree nor disagree

7%Disagree

1%Strongly disagree

22%Agree

16.8%

www.videogamesintelligence.com/game-monetization-strategies-reportwww.videogamesintelligence.com/game-monetization-strategies-reportwww.videogamesintelligence.com/game-monetization-strategies-reportwww.videogamesintelligence.com/game-monetization-strategies-report

67%

74.4%

16.8% 37.6%

45.5%37.6%

GAME MONETIZATION STRATEGIES REPORT 2013