Foster's Art of Chilling Portal

• http://www.fostersartofchilling.com

Creating a portal for Foster’s Art of Chilling to better brand awareness, consumer engagement and to be the authority website content wise when it came to Chilling.

• The idea was to drive traffic to content generated for Foster’s around Art of Chilling.

• Having visual restrictions owing to government policies - the best way to communicate with audiences was to build a portal within which users can interact with Facebook enabled applications, specific video, audio and graphic content - the portal proved to be the ideal location to drive traffic to using the social network platforms that Fosters does.

Aim: To make sure that only people above the age of 21 years enter the site.

Challenge: To make sure that people don’t bounce back from the website because of the age gateway.

Solution: To give the visitors a glimpse of what they’d miss if they decide to bounce back from the site on the Age Gateway page.

Eureka!

Result: The bounce rate drops down by 23%

Aim: To showcase the most interesting Art of Chilling activities.

Challenge: To make sure that it’s the first thing that visitors see on the website and make the best use of the space on the website.

Solution: Make a spotlight area on the website.

Voila!

Result: An interesting spotlight which keeps the visitor busy for first few minutes of his visit to the site. Thus helping the visitor’s average time on site.

Aim: To get the message of Art of Chilling out through our content

Challenge: Had to cater to mass audience and not every person chills the same way.

Solution: To cover all the ways of chilling. Be it watching movies, watching a game with friends, Chilling at a brunch party, chilling while pursuing a hobby etc.

Original interesting content is the oxygen for any website.

Result: More than 500 articles covering every possible way of Chilling were written from April 5th 2011 to December 5th 2011.

54,200 pages got indexed in google in just 8 months.

Trending updates: Just below the spotlight, the visitor sees which articles are trending on the website.

This was designed keeping in mind that the visitor doesn’t miss out on the most chilled out articles trending during the day.

Most viewed articles

And visitors love the content

The Skydiving article got more than 8400 views through search engine traffic.

And visitors love the content

The Introducing Strong page got more than 11,000 views in 2 months with 190 comments from users

And visitors love the content

Top 5 songs to chill with got over 9600 views and 210 comments in a month’s time

And visitors love the content

Tv shows which never get old got over 9,400 views and 259 comments in a month’s time

• Art of Chilling Gear – Gift sharing application with the help for facebook connect

• Meet the Chill Heads. – Application to introduce the Chill Heads to the world.

All of us have friends who work too hard, play too little and just don't know how to chill.

All the user had to do is click ‘Share now’ to send your friends a gift and help them experience the Art of Chilling.

3900 gifts were shared till date through this app

The new brand identity introduced Chill Heads to personify different elements of Chilling.

Our aim was to get the visitors and fans familiar with the Chill Heads.

Solution was simple: an app where people can people can just roll over a Chill Head to find his friends personality & reward your friend.

In all the Chill Heads were shared 8230 times

Aim: To give users something more than just articles to make them chill longer on the website.

Challenge: To Come up with various interesting concepts to keep them engaged.

Solution: Give them things they like. Music, Wallpapers, badges, pictures, videos.

Voila!

Result: Six chilled out properties developed to keep them engaged.

Aim: To help visitors Chill while they are on our site.

Challenge: To come up with something where they can actually chill.

Solution: A virtual property which helps visitors chill without doing anything whatsoever.

Result: User gets to sit back, relax, while he gets to listen to the sounds of the waves and Chill. Gives him a feeling as if he is on the most beautiful beach on the planet.

User is congratulated if he Chills properly on the site for two minutes without touching the mouse.

Visitors can view the Art of Chilling Party videos.

They can also view chilled out music that we recommend.

Aim: To offer visitor chilled out stuff for download

Challenge: To have something more than just wallpapers for download

Solution: Give visitors variety of cool stuffs like wallpapers, ringtones, profile pictures, mobile wallpapers, badges etc

Our downloads section is your gateway to making sure that everything - from your wallpaper to your blog - is Foster's personified!

36 Chilled out Wallpapers for your computer. More than 2300 Wallpaper downloaded.

With More than 224 mobile wallpapers available for download, a user can select the wallpaper according to his phone.

Total 1700 mobile wallpapers have been downloaded till date.

Different designs for different phones.

Attached are examples of Blackberry and Nokia wallpapers.

Three chilled out tunes available for download. In all the ringtones were downloaded 234 times.

56 chilled out profile pictures available for your favorite social network. In all they have been downloaded over 3000 times in 8 months.

In all the downloads made from all categories sum up to 7234 that too in just 8 months time.

• 22 Galleries covering the chilled out events are uploaded on the website.

• More than 250 cool pictures shared.

• The Galleries viewed more than 24,000 times

• The average time on site increased substantially.

Aim: To let user participate and contribute to the content.

Challenge: To make it simple for the user.

Solution: a section on the site which helps a user to share what he wants

Result: Over 300 cool links and updates shared by users.

We all love chilled out music, don’t we?

The section on the website takes the visitor to the Foster’s Art of Chilling youtube channel where they can listen to our out playlist and chill.

Aim: To capture visitor’s thoughts on the current issues.

Solution: To make the best use of the unused space on the website.

At the Foster's Art of Chilling we believe in taking visitor's opinions and letting them have a voice. The Chilled Out Poll is one such avenue. User simply has to give us their vote and they can unlock the result.

• Foster’s Calendar • Foster’s Finder

• Calendar Application – Developed for users to keep track of all Foster’s events– High response rate and attendance for events shot up by 150% after

calendar was launched– Users can now sync Foster’s event with THEIR OWN Email Calendars!

Calendar showcasing Foster’s LOL evenings.

Once you click on the event, the user is taken to a new page where he gets all the details of the event.

The Foster’s Finder was developed to help users figure out where they can find Foster’s Beer!

Major Cities were keyed in with names and addresses of wine shops and bars/restaurants. We used the Calendar extensively to display venues during Foster’s LOL Evenings.

The Foster’s Finder was developed to help users figure out where they can find Foster’s Beer!

Major Cities were keyed in with names and addresses of wine shops and bars/restaurants. We used the Calendar extensively to display venues during Foster’s LOL Evenings.

RSS feeds and Update sign upAllows users to sign upto and stay upto date on all things ‘Art of Chilling’

We have received over a 100,000 visits to the website in such a small period of time with 22% being returning visitors

Fostersartofchilling.com – 1.62 secondsKingfisherworld.com – 15.73 seconds

More than one lakh forty thousand visitors visited www.fostersaoc.com in 8 months time with more than two times the pageviews.

Alexa India ranking 126,212 in less than 8 months.

Alexa international Ranking 323,031 in less than 8 months.

Alexa ranks more than 100 millions websites. Hence these figures are very impressive given the fact that it’s achieved in less than 8 months time

Page Rank 2 in less than 8 months.