For InspireUrBiz - LinkedIn Company Pages - Get Your Brand Out There

LinkedIn Company Pages – Get Your Brand Out There

Jade Pluck

What we will cover

Benefits

Create

Expert

• Benefits of a LinkedIn company page.

• Creating your LinkedIn company page.

• Becoming the Expert via company pages.

Benefits of a LinkedIn Company Page

• Reach more customers - 400 million people use LinkedIn

• Answer your customer questions - become The Expert

• Involve employees/team• Ranks very high in Google• Drive more traffic to your website• Different roles - separate company page

Creating your LinkedIn Company Page

• Banner image

Creating your LinkedIn Company Page

• Logo• Description– Specialities– Key products and services – Why is your company unique– Background about the company– CTA

• Specialities• Website link

LinkedIn Goals

• Brand awareness• Increasing sales • Grow business leads• Increasing site traffic• Brand advocates

Become The Expert

• Blog posts• LinkedIn publisher posts• Company news• Industry information• Slideshare• YouTube

LinkedIn Company Page Content

LinkedIn Posts

Effective LinkedIn Company Pages

• Images• Brand advocates• Content plan • Fantastic and engaging content • Consistent

Effective LinkedIn Company Pages

• Evaluate with analytics

Increase Followers

• Continually build followers – Follow button on website– Tell people– Email contacts– Add URL to your email

https://www.linkedin.com/company/linkedin-to-success

LinkedIn Company Page Tips

• Hootsuite • Pin content• Sponsor content

LinkedIn Company Page Tips

• Showcase pages

Connect with me on LinkedIn: http://uk.linkedin.com/in/jadepluckFollow my Company Page: https://www.linkedin.com/company/linkedin-to-successFollow me on Twitter: @jadepluck use #inspireurbizWebsite: www.linkedintosuccess.co.uk