How to brand yourself through linkedin

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AGENDA

IMPORTANCE OF SOCIAL MEDIA

LINKEDIN DEMOGRAPHICS

KEY TIPS TO DEVELOP A LINKEDIN PROFILE

SOME WAYS TO USE LINKEDIN APPLICATIONS

CONCLUSIONS

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AGENDA





CONCLUSIONS

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Powerful marketing and communication tool

Professional

Amateur

"a group of Internet‐basedapplications that build on theideological and technologicalfoundations of Web 2.0, and that,allow the creation and exchangeof user generated content”

KAPLAN AND HAENLIAN. WIKIPEDIA

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IMPORTANCE OF SOCIAL MEDIA: TYPES OF SM

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IMPORTANCE OF SOCIAL MEDIA: A FEW FACTOIDS ALREADY OLD

By 2010. Gen Y will outnumber Baby Boomers….96% of Gen Yers have joined a social network, Source: Grunwald Associates National Study, July 2007. http://www.trendsspotting.com/blog/?p=165

Social Media has overtaken porn as the #1 activity on the Web. Source: Study: Social Networking Sites Overtake Porn As Internet's #1 Search, Reuters, Sep 16, 2008. http://www.reuters.com/article/idUSSP31943720080916Nielsen, a market research firm, said that American are spending more

time on social‐networking sites than on e‐mail. In October 2009, Americans spent just under six hours surfing social networks, almost three times as much as in the same month in 2007. Source: A special report on social networking, The Economist, Jan 28, 2010.http://www.economist.com/specialreports/displayStory.cfm?story_id=15351002

Eighty percent of companies use LinkedIn as a primary tool to find employees. Source: Jobvite Social Recruitment Survey : Statistics Show Social Media Is Bigger Than You Think, Socialnomics, August 2009.http://socialnomics.net/2009/08/11/statistics‐show‐ugust 009 ttp //soc a o cs et/ 009/08/ /stat st cs s osocial‐media‐is‐bigger‐thanyou‐think/

According to recent data from Nielsen, Internetusers spent an average of 6 hours, 13 minutes on social

t ki it i th th f M 2010 People are now spending more time on social‐networking sites, in the month of May 2010 p p gnetworking sites than on dealing with e‐mail.

74% Internet Users reported to visit a SM site during May 2010

Seventy‐five percent of millennials have a social networking profile (GenXs: 50%; Boomers: 30%; Silents: 6%). One in five have posted a video of themselves online. Source: Millennials: A Portrait of Generation Next,” a new report from the Pew Research Center for the People & the Press, February, 2010.p , y,http://pewsocialtrends.org/pubs/751/millennials‐confident‐connected‐open‐to

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Talent has become commoditized

Need to re‐invent the wheel?

Google you…. What do you see?g y y

Maximize your “Google Juice”y g

AGENDA





CONCLUSIONS

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LINKEDIN DEMOGRAPHICS JANUARY 2011

Credits: Amodiovalerio Verde 15













Linkedin Works Because It’ S fIt’s Safe

AGENDA





CONCLUSIONS

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Linkedin Rewards Action

• Follow the tips

• 10 minutes a day on Linkedin

• Explore the tools, become part of Linkedin

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B ildBuild youryour Profile


• Use Keywords Liberally in Your Profile• Link to Web Sites using Keywords• Link to Blog RSS Feed

• Use Keywords Liberally in Your Profile• Link to Web Sites using Keywords• Link to Blog RSS Feed

• Upload a Good Photo• Complete Your Entire Profile,

Including Previous Jobs

• Upload a Good Photo• Complete Your Entire Profile,

Including Previous Jobs • Link to Blog RSS Feed• Link to Blog RSS FeedDescribe jobs creatively

Including Previous Jobs• Do not include email address,…

Including Previous Jobs• Do not include email address,…

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• Write a memorable headline that capture your l dd

• Write a memorable headline that capture your l dd

• Motivational Communication

• Motivational Communicationvalue add

• Leverage Summary: Elevator speech• Complete CV but not necessarily perfect

Use industry key words for search functions

value add• Leverage Summary: Elevator speech• Complete CV but not necessarily perfect

Use industry key words for search functions

Communication tool

• Mix human with professional

Communication tool

• Mix human with professional• Use industry key words for search functions• Use industry key words for search functions professional aspectsprofessional aspects


• Experience with related companies… is not a full CV… write something differentT d i d i i

• Experience with related companies… is not a full CV… write something differentT d i d i i• Tag words in your descriptions• Tag words in your descriptions


• Update Profile Often, but Not Egregiously

• Create Status Updates (like Twitter and F b k St t )

• Update Profile Often, but Not Egregiously

• Create Status Updates (like Twitter and F b k St t )Facebook Status)Facebook Status)


• Stay vigilant and observe who is watching you

• Stay vigilant and observe who is watching youg yg y

A iA i• Assess your viewers• Assess your viewers

U Skill f ti lit thU Skill f ti lit th• Use Skills functionality, the ways Headhunters search after those key words

• Use Skills functionality, the ways Headhunters search after those key words

• Education… at early stages of your career more relevant

• Education… at early stages of your career more relevant


• Liberally Provide and Request

• Liberally Provide and Request Recommendations• Use Custom Invite Text• Provide Some Guidance to

Recommendations• Use Custom Invite Text• Provide Some Guidance to

Reviewer on Possible Themes/KeywordsReviewer on Possible Themes/Keywords

• Thank the commentsJ i G ( t t ) d

• Thank the commentsJ i G ( t t ) d• Join Groups (not too many) and Associations

• Create your own group

• Join Groups (not too many) and Associations

• Create your own groupy g p• Participate in the discussions

y g p• Participate in the discussions

Linkedin ConnectionsLinkedin Connections

• Do not go over crazy

• Find Connections

• Do not go over crazy

• Find ConnectionsFind Connections Through Linkedin Search

N

Find Connections Through Linkedin Search

N• Name• Company• Location• Keyword

• Name• Company• Location• Keyword• Keyword• Keyword

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• Invite Anyone You Meet in a Business Setting

• Invite Anyone You Meet in a Business SettingBusiness Setting

• Use Custom Intro Text, Unless You K h P

Business Setting• Use Custom Intro

Text, Unless You K h PKnow the Person WellKnow the Person Well

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• Browse Your Connections’ Connections to

• Browse Your Connections’ Connections toConnections to Find People you Missed or Forgot

Connections to Find People you Missed or Forgot

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Using Linkedin for Business D lDevelopment

• Connect with• Connect withConnect with Clients, Former Clients and P t

Connect with Clients, Former Clients and P tProspects

• Use Search to Find Appropriate Contact

Prospects• Use Search to Find

Appropriate Contact pp pPeople at Target Companies

• Use Search to Find

pp pPeople at Target Companies

• Use Search to Find• Use Search to Find Background Information on

• Use Search to Find Background Information on Prospect PersonnelProspect Personnel

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Linkedin ContactsLinkedin Contacts

• Invite Contacts From Your Outlook and/or Webmail Databases• Invite Contacts From Your Outlook and/or Webmail Databases

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Linkedin GroupsLinkedin Groups

Linkedin Jobs

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Linkedin INBOX

Send Messages to Connections about Events, Job Openings, etcSend Messages to Connections about Events, Job Openings, etc

Linkedin Companies

Linkedin Companies

• Perform blind, reverse and company reference checks

• Perform blind, reverse and company reference checksreference checks

• New Hires• Profiles, references for a potential boss• Make your interview go smoother

reference checks• New Hires• Profiles, references for a potential boss• Make your interview go smootherMake your interview go smootherMake your interview go smoother

Linkedin News

• Personalized to your profile• Personalized to your profile

AGENDA





CONCLUSIONS

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Linkedin Applications Increase Usefulness pp

• Tool for• Tool forTool for positioning

• Activate LinkedinApplications and

Tool for positioning

• Activate LinkedinApplications andApplications and Connect to Content You or Your Company

Applications and Connect to Content You or Your Company p yCreates

• WordPress & Bloglink

• SlideShare &

p yCreates

• WordPress & Bloglink

• SlideShare &SlideShare & Google Presentation

• Company Buzz (Twitter Search)

SlideShare & Google Presentation

• Company Buzz (Twitter Search)(Twitter Search)(Twitter Search)

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Building Your Reputation on LinkedInBuilding Your Reputation on LinkedIn

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AGENDA





CONCLUSIONS

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Time to display LeadershipTime to display Leadership

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CONCLUSIONS

To‐Do List• Increase your visibility, add connections

• Use Keywords/ Skills

• Get 15 Linkedin • Improve connectability, show all your affiliations

recommendations

• 100% Complete profile• Improve Google PageRank

• Buy your name in an URL

100% Complete profile

• Get 200 connections

• Add a book list• Buy your name in an URL

• Write a branded headline in your Linkedin Profile

• Add a book list

• Add slides or documentsyour Linkedin Profile

• Write an elevator speech in • Start blogging

your Summary

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Oth b di t itiCONCLUSIONS

Other branding opportunities

• Facebook (segregate professional contacts from friends)

• Zoominfo. Correct inaccurate info www.zoominfo.com

• Twitter. Use e Usewww.tinyurl.com

• Naymz to sanitise yourNaymz to sanitise your profile

• Profile in Google• Profile in Google

• www.visualcv.com68

Documents

How to brand yourself through linkedin