Fe Colleges Conference

Using Google (and other tools) For Research & Reputation

The basic argument [of Web 2.0] is, if you think about it: it would be better for you to have all the data and all the applications that you use on a server somewhere, and then whatever computer or device you're near you would be able to use.

Eric Schmidt, Chief Executive Office, Google

"Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It's simple, it's elegant. A lot of our competitors are like a Swiss Army knife open--and that can be intimidating and occasionally harmful."

Marissa MayerVice President, Search Products & User Experience

• The Hub providing access to a wide range of Google services.

• Aim: streamline information and make it consistent.

• In essence, it’s your Google one-stop shop.

Conversations

Chat

Contacts

Labels

Tool #1: Gmail

Recommended Link: www.gmail.com

https://www.google.com/accounts/Login

Recommended Link: www.google.com

Site Link

SimilarInstances

Search Within

Recommended Link: www.google.com

Tool #2: Link & Site Search

Google Power Searches 1• allintitle:new york welsh

all search terms appear in title

• intitle:welsh rugby

welsh appears in title and or rugby

in body text

• intitle:“planet earth”

words appear next to each other in

title

• allintext:literary festival hay

words appear in text on page

Google Power Searches 2

Wildcard

• “one flew*”

Inclusion

• +to +be +or +not +to

+be

Exclusion

• rugby –england –australia

Fuzzy Operator

• planet ~earth

How to put some Power into Your Searches

Recommended Link: www.google.com

Tool #3: Power Search

On Google as you type

And in your browser

Recommended Link: labs.google.com

Tool #4: Google Suggest

Recommended Link: www.google.com/trends

Tool #5: Google Trends

Recommended Link: www.google.com/trends

Tool #6: RSS

RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format.

An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.

Web feeds benefit publishers by letting them syndicate content quickly and automatically.

They benefit readers who want to subscribe to timely updates from favoured websites or to aggregate feeds from many sites into one place.

RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based or desktop-based.

Recommended Link: mozilla.org

Tool #7: Firefox Live Bookmarks

Tool #8: Google & Yahoo Alerts

Automatic notification when your search terms appear across various parts of Google Network

Direct to your Gmail Account

Either:

• Daily

• Weekly• As it happens

Tool #8: Google & Yahoo Alerts

Recommended Link: www.google.com/alerts help.yahoo.com/help/alerts

Recommended Link: www.google.com/ig

Tool #9: iGoogle

View a number of Calendars(friends, family, work)

Share & Publish Calendars

Recommended Link: www.google.com/calendar

Tool #10: Google Calendar

Creating a Google Calendar

Step 1: Visit www.google.com/calendar & Sign In

Your Google Calendar is now created and you are ready to add eventsRecommended Link: www.google.com/calendar

Tool #10: Google Calendar

Private or Shared

Step 1: Click the down arrow next to the CalendarStep 2: Click the down arrow next to the Calendar

Step 3: Share the Calendar

Recommended Link: www.google.com/calendar

Tool #10: Google Calendar

Recommended Link: www.google.com/calendar

Tool #10: Google Calendar

Adding an event

Step 1: Navigate to the selected month, day of the event

Step 2: Double Click on the start time of the event

Step 3: Click “edit event details >>”Recommended Link: www.google.com/calendar

Tool #10: Google Calendar

Adding an event

Step 4: Add the event details

Step 6: Click SaveRecommended Link: www.google.com/calendar

Step 5: Invite Guests

Accept an event via Google Mail

Recommended Link: www.google.com/calendar

Accept an event via Google MailStep 5: Accept and both Calendars are updated

Tool #10: Google Calendar

Recommended Link: www.google.com/calendar

Create Sharing

StoringPublish

Tool #11: Google Docs & Spreadsheets

Recommended Link: docs.google.com

New Document (Word Processor, Excel, PowerPoint & Forms) Upload existing

files

Tool #11: Google Docs & Spreadsheets

Recommended Link: docs.google.com

Folders

Tool #11: Google Docs & Spreadsheets

Recommended Link: docs.google.com

Main Word Processor PageFile

InsertShare

WYSIWYG Editor

WYSIWYG editor

Tools

Formulas

Add Sheets

Tool #11: Google Docs & Spreadsheets

Recommended Link: docs.google.com

Tool #11: Google Docs & Spreadsheets

Recommended Link: docs.google.com

Tool #11: Google Docs & Spreadsheets

Recommended Link: docs.google.com

• Invite others to edit or view documents

• Share with the World

• Publish as Web Page

Some Tools To Consider

Twitter.com www.slideshare.com

Have you considered your mobile options?

Thanks!

eMail: ajohn@marketingtom.com

Web: www.marketingtom.com