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Facebook Marketing Success: A Proven 7-Step Formula for Growing Your Business on the World’s #1 Social Network!
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Facebook Facebook Marketing Marketing SuccessSuccess
Facebook Facebook Marketing Marketing SuccessSuccess
A Proven 7-Step Formula for Growing Your Business
on the World’s #1 Social Network!
MARI SMITH
Author, Social Media ExpertSocial Media Speaker & Author
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Source: www.socialbakers.com
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Source: www.socialbakers.com
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To help the world connect & communicate more effectively…
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Why create a Facebook Fan Why create a Facebook Fan Page?Page?
Personal ProfilePersonal Profilevs.vs.
Fan Page?Fan Page?
Personal ProfilePersonal Profilevs.vs.
Fan Page?Fan Page?
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Refer to this post for additional help on personal vs. business:
http://socialmediaexaminer.com/facebook-101-business-guide/
Facebook 101 GuideFacebook 101 Guide
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News FeedNews Feed
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Personal profile = Personal profile = TimelineTimeline
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Fan page / Business Fan page / Business pagepage
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facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 13
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 14
Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with strategic alliance partners Establish yourself as a leading authority Improve customer service
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facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 16
Custom tab converts visitors to fans at 47% vs. wall at 23%.
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#1 = increase conversions Visitors immediately feel in the right place Inviting, compelling Provide an “experience” – not just a static page Interactive Keep it fresh
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www.facebook.com/enchantment
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See facebook.com/marismith ◦ BIG APPS List!
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Five latest uploaded or tagged photos Doesn’t include fan photos Include CTAs on your images! 970x680 – leave a margin
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Yours + “OPC: Other People’s Content” 50/50
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What to post:◦ Short, easily applied tips◦ Questions◦ Invitation to ask Questions◦ How-to tutorials◦ Polls◦ Quotes
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Blog subscriptions◦Technorati.com
Ezine subscriptions EzineArticles.com AllTop.com SmartBrief.com TweetMeme.com Google Alerts Facebook Friend (Fan Page) Lists Twitter Lists
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“The more similar we are, the more invisible we become.”
David Tyreman
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As much as 90% of Facebook users do not return to the fan page once they click the Like button…
…they only see and interact with content in the News Feed!
NEWSFLASH!NEWSFLASH!
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NFO: News Feed NFO: News Feed OptimizationOptimization
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Facebook Ads “Think outside Facebook!”
◦ Twitter, LinkedIn◦ Your blog and ezine◦ Offline◦ Print media
“Radical Strategic Visibility” http://bit.ly/21waysfb
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www.facebook.com/brandpermissions
Print media & signagePrint media & signage
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www.facebook.com/charlotterusse
Storefront displayStorefront display
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The most targeted traffic your money can buy
Facebook adsFacebook ads
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Four months of Facebook ads:◦ 3,300% increase in traffic◦ 50% increase in average order value!
GiantNerd.comGiantNerd.com
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400% increase in fans over six months
Facebook Page now 1 of top 5 revenue generators
Created a new role of social media manager
CommunityCoffee.comCommunityCoffee.com
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facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 34
Like button, Like box, Comments plugin Wibiya toolbar www.wibiya.com
LIKE at every LIKE at every opportunity!opportunity!
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Non-fans land on a unique tabWall tab shows Posts by page and fansWall posts turned on (posts, photos, videos,
links)
Prompt commentingPersonalizedRelevant contentVariety of contentDaily updates
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facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 38
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FIRST build tons of value, social equity
Space out your offers Clear CTAs Make it really easy for
people to buy from you!
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eCommerce apps: payvment, ecwid
Fcommerce - Shopping on Fcommerce - Shopping on FacebookFacebook
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Unsubscribes (Hides)◦ Insights > Interactions > Daily Story Feedback = purple graph
Unlikes◦ Insights > Users > third chart down = New Likes/Unlikes
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Community manager(s) Training Resources Fan page company policy Revisit objective(s) of your fan page
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Write on Mari’s Facebook wall:www.facebook.com/marismithTweet Mari: @marismithSubscribe to Mari’s blog:
www.marismith.com
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