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2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Facebook Marketing 2017
byMariSmith
1
WHAT TO FOCUS ON FOR MAXIMUM RESULTS
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Facebook Earnings Call
1.86 billion users 65 million+ small businesses use Facebook
Advertisers = 4M on FB, 500k on IG 150 million+ people use Instagram Stories daily New camera launched in Messenger
Started rolling out in Facebook
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2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 3
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 4
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Facebook Updates
Video as mega trend + mobile New video tab on mobile (in US) Mid-roll Video Ads Facebook to Bankroll original shows
Facebook TV Facebook is testing:
Live 360 Audio only Live Live with face masks
Facebook Radio Messenger Ads
Home screen Destination (CTA)
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2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Most Popular Global Messenger Apps
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As of January 2017
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 7
APPLE Most Downloaded
apps in 2016
1. Snapchat2. Messenger3. Pokmon GO4. Instagram5. Facebook6. YouTube7. Google Maps8. Pandora9. Netflix10.Spotify Music
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Biggest trend?
What is the biggest trend you see in social marketing right now? Live video Eyeballs are monetizable The pressure is building for marketers to embrace the
technology... or be left behind. L
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2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
All Video, All Mobile
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At Fortunes Most Powerful Women International Summit in London in June 2016
Nicola Mendelsohn, Facebook VP for EMEA, stated:
Facebook will be definitely mobile in five years
and predicted that it will be probably all video, too.
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 10
Brands that fail to incorporate visuals and videos will be left by the wayside. ~Forbes
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Great Video (Ads):
Focus on quality from the first frame
Authentic
High energy, entertaining
Evoke emotionPersonal, relatable
Useful
Designed for sound off Add lower third highlights Add captions (SRT file)
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 12
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 13
Which Type of Posts Get the Most Engagement for Brands?
Video = 3x links, 2x photos
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Video Posts
Video is largely underutilized on Facebook. ~Buffer Video gets 3x engagement
BUT, of 7 posts/wk: 80% links 19% photos
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Biggest obstacle or problem?
What is the biggest obstacle or problem right now for you or your clients in the area of social marketing? Knowing exactly where to place their limited focus and
resources
Content marketing: how to stand out Its not the best quality content that wins its the best amplified content
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2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Best solution?
What's the best solution you've found to that problem? Pick ONE social network and go very deep on it.
Ideally, Facebook (+ Instagram) Implement a plan, Lean Iterative Marketing Use The Mari Method for optimal reach J
Plus, have an optimized presence on all major networks Bio + regular content + community management
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2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 17
Become a Super Star INBOUND marketer!
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 18
2016MariSmithInternational,Inc.
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 19
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 20
Random is so 2010
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 21
2017 = Focused, Sharp, Clear, Lean
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Your 2017 Social Media Marketing Plan
What to focus on for maximum results LEAN ITERATIVE MARKETING
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2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 23
Your USP Do You Stand Out?
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 24
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 25
(Re)define Your Customer Avatars (2-3)
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 26
Identify the Need Occasions (Top 3)
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 27
Integrate Into Your Editorial Calendar
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 28
THUMB-stopping!!!! Craft for MAXIMUM SHARES OMG, I must share this! Now!
Maris #1 Content Creation Tip
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 29
2016MariSmithInternational,Inc.
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 30
Connect To Your CTA
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 31
Test, Test, Test
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 32
Coordinate ALL Activity
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 33
Prove & Scale, Prove & Scale
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 34
Relationship Marketing = Vital
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 35
Content is KING, but engagement is QUEENand she rules the house!
@marismith
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Your 2017 Social Media Marketing Plan
What to focus on for maximum results LEAN ITERATIVE MARKETING
1. Review your current USP2. (Re)define your Customer Avatar/Profiles (x2-3)3. Identify Need Occasions (x3 per Avatar)4. Tie to your annual Editorial Calendar5. Connect to your CTA6. Test, test, test7. Coordinate ALL activity8. Prove & scale, prove & scale, prove & scale!9. Relationship Marketing = more important than ever
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2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Facebook Ad (Advanced) Tips
Sophisticated Advertiser vs. Newbie Install the Facebook Pixel + Standard Events
Retarget Use Custom Audiences
Include Lookalikes Use Ads Manager/Power Editor
And Business Manager For objectives, use:
Traffic, Conversion, Products, &/or Leads Organic reach may increase
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2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
HP Videos: Target Gen Z
Reached 4 million young people (age 14-18)
On Facebook & Instagram
Video ad campaign achieved 21-point lift in purchase consideration among 18-year-olds
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2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 39
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 40
2016MariSmithInternational,Inc.
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 41
Adobe Spark iOS & desktop
Canva mobile & desktop
Diptic Bazaart PicPlayPost
Visual Tools
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 42
Lumyer Flixel Cinemagraph Adobe Spark Video Animoto Flipagram Ripl VivaVideoPro PicPlayPost
Video Apps
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 43Lumyer
2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
BRANDS MARI
SMITH WORKS
WITH include
AAA Acuity Insurance Adobe Allstate Animoto Beachbody Bloomberg Buffer BuzzSumo Cision Cisco Facebook Hootsuite HubSpot Infusionsoft Kevin Murphy Hair LS Retail Marketo Microsoft NAMM PNC Bank
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2017 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Connect with Mari
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Facebook: @marismithTwitter: @marismithInstagram: @mari_smithSnapchat: @marismithchatLinkedIn: marismithWeb: marismith.com