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Electronic commerce use to enhance business strategy
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Chapter 4
Enabling Commerce Using the
Internet By By
Eduardo Orozco
MIS Instructor
Keiser University
• Introductions
• Electronic Commerce EC
• B2B – Business-to-Business
• B2C – Business-to-Consumer
• B2E – Business-to-Employee
C2C – Consumer-to-Consumer
Chapter 4
Enabling Commerce Using the Internet
• C2C – Consumer-to-Consumer
• Internet Marketing
• Emerging Topics in EC
• E-Government
Chapter 4
Enabling Commerce Using the Internet
• Introductions
• Electronic Commerce
• B2B
B2E• B2E
• B2C, C2C
• Internet Marketing
• Emerging Topics in EC
• E-Government
Introductions
Have you ever shop online? How different is from offline shopping?
Enabling Commerce Using the Internet
How does the Internet change consumer andsupplier relationships?
Introductions
Where do you prefer to buy?
Brick and mortar Store? Online store?
Enabling Commerce Using the Internet
Why?
Chapter 4
Enabling Commerce Using the Internet
• Introductions
• Electronic Commerce
• B2B
B2E• B2E
• B2C, C2C
• Internet Marketing
• Emerging Topics in EC
• E-Government
Electronic Commerce
Electronic Commerce
Exchange of goods, services, and money among firms, firms and their customers,and between customers supported by the Internet
Enabling Commerce Using the Internet
Electronic Commerce
Why E-Commerce is different?
Internet and e-commerce technologies are much more rich and powerfulthan previous technology revolutions like radio, television, and the telephone.
What is driving e-commerce adoption?
Enabling Commerce Using the Internet
Electronic Commerce
Enabling Commerce Using the Internet
Electronic Commerce
Online Facts:
Enabling Commerce Using the Internet
Electronic Commerce
Enabling Commerce Using the Internet
Electronic Commerce
Global Information Dissemination: Products and services can be marketedover vast distances based on Internetaccess
Enabling Commerce Using the Internet
Electronic Commerce
Integration: Web sites can be linked to corporate databases to providereal-time access to personalized information
Enabling Commerce Using the Internet
Electronic Commerce
Mass Customization: Firms can tailor their products and services to meetcustomer´s particular needs.
Enabling Commerce Using the Internet
Electronic Commerce
Interactive Communication: Companies can communicate with customers,improving their images of responsiveness
Enabling Commerce Using the Internet
Electronic Commerce
Transactional Support: Clients and businesses can conduct business onlinewithout human support
Enabling Commerce Using the Internet
Electronic Commerce
Disintermediation: reaching customers more directly and efficiently
Enabling Commerce Using the Internet
Electronic Commerce
EC Business Strategies
Enabling Commerce Using the Internet
Electronic Commerce
Brick-and-mortar business strategy
1. Company operate only in physical market
2. Face-to-face advice from sales staff
3. Tangible experience with product before purchase
4. Quick process for returning goods or complaints
Enabling Commerce Using the Internet
5. Department stores, groceries, jewelry stores, car dealers
Electronic Commerce
Click-and-mortar business strategy
1. Operate in physical store and online store
2. IS design to support each aspect of click-and-mortar transaction withcustomers
Enabling Commerce Using the Internet
Electronic Commerce
Click only business strategy
1. No physical store location
2. All customer interaction is via Internet
Enabling Commerce Using the Internet
Electronic Commerce
Business Model: summary of a business´s strategic direction that outlineshow the objectives will be achieved
How a company will generaterevenue
Identifies its product offerings
Enabling Commerce Using the Internet
Includes value added services
Identifies revenue sources
Identifies target customers
Electronic Commerce
Components of a Business Model
Revenue Model
• The way a firm generates income, profits and ROI.
Value Proposition
• The utility that the product/service has to offer customer
Competitive Environment
Enabling Commerce Using the Internet
Competitive Environment
• The existing players in the market and the nature of competition
Marketing Strategy
• The promotion plan of your product/ service
Management Team
• The background and experience of the company leadership
Electronic Commerce
Enabling Commerce Using the Internet
Electronic Commerce
Affiliate Marketing
• Paying business that bring or refer customers to anotherbusiness. Revenue sharing is commonly used
Enabling Commerce Using the Internet
Electronic Commerce
Subscription
• Users pay a monthly or yearly recurring fee for the use of theproduct/service
Enabling Commerce Using the Internet
Electronic Commerce
Licensing
• Users pay a fee for using protected intellectual property (e.g.Software)
Enabling Commerce Using the Internet
Electronic Commerce
Transaction Fee
• A commission is paid to the business for aiding in the transaction(e.g. Paypal, eBay)
Enabling Commerce Using the Internet
Electronic Commerce
Traditional Sales
• A consumer buy a product from the website (e.g. iTunes)
Enabling Commerce Using the Internet
Electronic Commerce
Web Advertising
• A free service/product is supported by advertising displayed onthe website (e..g. Facebook)
Enabling Commerce Using the Internet
Chapter 4
Enabling Commerce Using the Internet
• Introductions
• Electronic Commerce
• Types of E-Commerce
B2B, B2C, C2B, C2C, B2E• B2B, B2C, C2B, C2C, B2E
• Internet Marketing
• Emerging Topics in EC
• E-Government
Types of E-Commerce
Enabling Commerce Using the Internet
Types of E-Commerce
Enabling Commerce Using the Internet
Types of E-Commerce
Business-to-business (B2B) Businesses buying from and selling to each other over
the internet
Enabling Commerce Using the Internet
Types of E-Commerce
Business-to-business (B2B) Businesses buying from and selling to each other over
the internet
Supply Chain : Companies and processes involved in moving productsfrom initial supplier to final customer
Enabling Commerce Using the Internet
B2B EC
accounts
for 93%
of all EC
in U.S.
Types of E-Commerce
Business-to-business (B2B)
EDI
Electronic Data
Enabling Commerce Using the Internet
Electronic Data
Interchange refers to
computer-computer
communication under
regulated protocols
Types of E-Commerce
Business-to-business (B2B) Businesses buying from and selling to each other over
the internet
Extranet: Private part of Internet used for firms to do business
Enabling Commerce Using the Internet
Types of E-Commerce
Business-to-business (B2B) Businesses buying from and selling to each other over
the internet
Extranet: Private part of Internet used for firms to do business
Enabling Commerce Using the Internet
Types of E-Commerce
Business-to-business (B2B) Businesses buying from and selling to each other over
the internet
• Central management of documents
Information always updated
B
E
E
X
Enabling Commerce Using the Internet
• Standard web protocols
Technology Integration
• Easy web navigation
Low Cost with High Value
Automation of business transaction
E
N
E
F
I
T
S
X
T
R
A
N
E
T
Types of E-Commerce
Business-to-business (B2B) Businesses buying from and selling to each other over
the internet
The top five
sites
(Google, Yahoo,
MSN/Bing, AOL,
and Ask.com)
Extranet: Applications (Portals)
Enabling Commerce Using the Internet
and Ask.com)
gather more
than 95 percent
of the Internet
traffic because
of their superior
brand
recognition
(eMarketer,
2010e).
Types of E-Commerce
Boeing´s Supplier Portal
Business-to-business (B2B)
Enabling Commerce Using the Internet
Types of E-Commerce
Business-to-business (B2B)
Dell´s Customer Portal
Enabling Commerce Using the Internet
Types of E-Commerce
Business-to-business (B2B) Télefonicá´s Supplier Portal
Adquira
Enabling Commerce Using the Internet
Types of E-Commerce
Business-to-business (B2B)
Enabling Commerce Using the Internet
Types of E-Commerce
Business-to-Consumer (B2C) Business that sells its products or services to
consumers over the internet
Walt Disney Co.
Apple Inc.
Starbucks
Enabling Commerce Using the Internet
Starbucks
Hallmark Cards
Walmart
Amazon
E-TailingSelling goods and services online
Types of E-Commerce
Enabling Commerce Using the Internet
E-TailingSelling goods and services online
E
-
T
A
Types of E-Commerce
Enabling Commerce Using the Internet
A
I
L
I
N
G
E-TailingSelling goods and services online
E
-
T
A
Types of E-Commerce
Enabling Commerce Using the Internet
A
I
L
I
N
G
Types of E-Commerce
Questions Answered by a E-Commerce Strategy
Enabling Commerce Using the Internet
Types of E-Commerce
Consumer-to-Business (C2B) Any consumer that sells a product or service to a
business over the internet
Enabling Commerce Using the Internet
Types of E-Commerce
Consumer-to-Consumer (C2C) Sites primarily involving consumers selling
goods/services directly to consumers
Enabling Commerce Using the Internet
Business-to-Employee (B2E) Interaction between organization and employees or between
its employees
Intranet: All
information
exchange only
within the
boundaries of
Types of E-Commerce
Enabling Commerce Using the Internet
boundaries of
organization
and do not
travel across
Internet.
Business-to-Employee (B2E) Interaction between organization and employees or between
its employees
• Multimedia courses, educational programs, supervisor training
Training
Personalized Intranet Pages
B
E
N
I
N
T
Types of E-Commerce
Enabling Commerce Using the Internet
• Customization for each employee based on job functions
• Managing, distribution, and accessing of updated information
Real time access to Information
• Facilitate collaboration across company and sharing of projectinformation
Collaboration
N
E
F
I
T
S
T
R
A
N
E
T
Web SitesCustomer access to EC offers
• Provide customer hard-to-find goods at reasonable prices
Unique Offer
• Unique look and feel, great colors, high quality images.
Look-and-feel
B
E
N
Types of E-Commerce
Enabling Commerce Using the Internet
• Unique look and feel, great colors, high quality images.
• Easy to Navigate, no heavy pics or information to download, briefsummary of information with hyperlinks.
Easy to Use and Fast
• Create relationship with customer with useful information, productratings, customer reviews, great products and service, fast support
Motivate people to visit, stay, and return
N
E
F
I
T
S
E-GovernmentIS to provide citizens, organizations, and other governmental agencies
information about public services and to allow for interaction with the
government
• Allos interaction betwwen federal, state, and local governments and their citizens.
• IRS Tax filling,
• E-voting
Government-to-Citizens (G2C)
Government-to-Business (G2B)
R
E
L
A
T
Types of E-Commerce
Enabling Commerce Using the Internet
• Business relationships with all levels of government
• E-procurement for purchasing materials directly from suppliers
• Auctions that allow businesses to buy seized and surplus materials
• Verification of employees SSN for job
• Tax filling
Government-to-Business (G2B)
• Electronic interactions betwwen countires or government agencies
• Agency birth sending information to SSN Agency
Government-to-Goverment (G2G)
T
I
O
N
S
H
I
P
S
Internet MarketingKeeping your online business growing
Types of E-Commerce
Enabling Commerce Using the Internet
Internet Marketing
• Entering the name of a product into a search engine (Google) and then visiting the resulting pages
Search Marketing
Paid Search
Types of E-Commerce
Enabling Commerce Using the Internet
• Bidding for being listed in the sponsored top search result
• The search engine receive revenue on a pay-per-click basis
Paid Search
• Ads presented only to users searching for a specific key word
• Adapted by key words, region, time of day
AdWords
Web SitesCustomer access to EC offers
Types of E-Commerce
Enabling Commerce Using the Internet
Search Marketing
Types of E-Commerce
Enabling Commerce Using the Internet
Search Marketing
Types of E-Commerce
Enabling Commerce Using the Internet
Display Ads
Types of E-Commerce
Static and interactive banners ads, or video ads where user can
interact with the advertisement
Enabling Commerce Using the Internet
Email Marketing
Types of E-Commerce
Low cost online email marketing campaigns that includes links or
images that allow tracking on reading and clicking
Enabling Commerce Using the Internet
Social media
Types of E-Commerce
Ads and interactive communication with customers
Enabling Commerce Using the Internet
Mobile Marketing
Types of E-Commerce
Increasing mobile devices adoption based on operating systems
such as Ios, Android provide a new channel to reach customers
Enabling Commerce Using the Internet
Mobile Marketing
Types of E-Commerce
Increasing mobile devices adoption based on operating systems
such as Ios, Android provide a new channel to reach customers
Enabling Commerce Using the Internet
Mobile Marketing
Types of E-Commerce
Enabling Commerce Using the Internet
Legal issues
Types of E-Commerce
Taxation: Keep tax revenue for online pruchases
Enabling Commerce Using the Internet
Legal issues
Types of E-Commerce
Digital Right Management: Allow publishers to control their
digital media (music, movies) to prevent illegal copying or
distribution
Enabling Commerce Using the Internet
Electronic Commerce
Test Drill
Enabling Commerce Using the Internet
Electronic Commerce
Which of the following statements is true about electronic commerce?A) Business-to-business is by far the largest form of electronic commerce in terms of revenues…B) Electronic commerce is limited to transactions between businesses and consumers.C) Electronic commerce between businesses and their employees is impossible.D) All forms of electronic commerce involve business firms.E) Consumer-to-consumer electronic commerce is a complete reversal of the traditional business-to-consumer electronic commerce.
Answer: A
Which of the following is an example of business-to-consumer electronic
Enabling Commerce Using the Internet
Which of the following is an example of business-to-consumer electronic commerce?A) Brenda files her income tax online.B) Kobbler, a shoe manufacturer, conducts business over the Web with its retailers.C) Juan buys Kevin's guitar on eBay.com.D) Reuben buys a pair of shoes on Yebhi.com…E) Sandra, an employee, uses the Web to make a change in her health benefits.Answer: D
Electronic Commerce
The auction site eBay.com is an example of ________ electronic commerce.A) business-to-businessB) consumer-to-consumer…C) business-to-consumerD) consumer-to-businessE) government-to-businessAnswer: B
Enabling Commerce Using the Internet
A state agency reporting birth and death information to the U.S. Social Security Administration using the Internet is an example of ________ electronic commerce.A) business-to-consumerB) government-to-citizenC) government-to-businessD) government-to-government…E) business-to-businessAnswer: D
Electronic Commerce
Which of the following is a result of global information dissemination?A) Firms link Web sites to corporate databases to provide real-time access to personalized information.B) Firms tailor their products and services to meet a customer's particular needs on a large scale.C) Firms market their products and services over vast distances…D) Firms provide immediate communication and feedback to and from customers.E) Firms provide ways for clients and firms to conduct business online without human assistance.Answer: C
Enabling Commerce Using the Internet
Which of the following actions explains mass customization?A) Firms tailor their products and services to meet a customer's particular needs on a large scale…B) Firms provide immediate communication and feedback to and from customers.C) Firms provide ways for clients and firms to conduct business online without human assistance.D) Firms market their products and services over vast distances.E) Firms link Web sites to corporate databases to provide real-time access to personalized information.Answer: A
Electronic CommerceThe phenomenon of cutting out the "middleman" and reaching customers more directly and efficiently is known as ________.A) gentrificationB) demutualizationC) defalcationD) disseminationE) disintermediationAnswer: E
Companies following a ________ business strategy choose to operate solely in the traditional physical markets, approaching business activities in a traditional manner.A) click-only
Enabling Commerce Using the Internet
A) click-onlyB) click-and-mortarC) bricks-and-clicksD) click-and-flipE) brick-and-mortar…Answer: E
Electronic Commerce
Paying businesses that bring or refer customers to another business is known as ________.A) affiliate marketing…B) subscription marketingC) viral marketingD) stealth marketingE) buzz marketingAnswer: A
With respect to typical revenue models for electronic commerce businesses,
Enabling Commerce Using the Internet
With respect to typical revenue models for electronic commerce businesses, iTunes.com is using a(n) ________ revenue model.A) brokerageB) subscriptionC) affiliate marketingD) traditional sales…E) licensingAnswer: D
Electronic Commerce
A way to ensure that a company's site is on the first page users see when looking for a specific termis using ________ advertising.A) stealthB) viralC) buzzD) search…E) affiliateAnswer: D
Enabling Commerce Using the Internet
Under the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement.A) pay-per-refreshB) pay-per-saleC) pay-per-click…D) pay-per-conversionE) click-per-visitAnswer: C
Electronic Commerce
End of Chapter Four
Enabling Commerce Using the Internet
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