Upload
dinhkhanh
View
221
Download
2
Embed Size (px)
Citation preview
Customer Success Story
France
GAMELOFT
Enabling global m-commErcE
Gameloft expands its global sales reach with Internet Payment eXchange
Internet Payment eXchange provides Gameloft with WAP,
Web and SMS payment services to sell mobile games
direct to customers around the world.
Gameloft is a leading international publisher and
developer of video games for mobile phones, with a
distribution network in over 70 countries. The company
creates games for mobile handsets equipped with Java,
Brew or Symbian technology.
customer Profile Gameloft creates games for mobile handsets
equipped with Java, Brew or Symbian technology.
Established in 1999, it has emerged as one of the
top innovators in its field and partnership agreements
with leading licensors and sports personalities have
allowed Gameloft to form strong relationships with
international brands. Through its online shop and
agreements with major telephone wireless carriers,
handset manufacturers and specialized distributors,
Gameloft has a distribution network that covers over
80 countries.
Website: www.gameloft.com
In 2007, Gameloft wanted to expand sales of mobile
games into new countries, specifically Germany and the
USA, and needed a payments aggregator with the global
reach to support its growth.
Gameloft chose Internet Payment eXchange (IPX)
to provide payment and messaging services due to
Ericsson’s global presence, excellent service and the
extensive range of services offered. Local market
knowledge and competitive payout rates were also
deciding factors when selecting IPX.
Using IPX Payment clearing services, Gameloft is able
to offer its customers a range of methods to purchase
mobile games. Customers can purchase via their phone’s
browser using WAP billing, direct from the Gameloft
website or via text using SMS billing. IPX also provides
bulk messaging services to Gameloft for sending
messages to customers and SMS shortcode services
which allow customers to purchase games directly
via SMS. Gameloft also uses subscriber information
services from IPX in several markets to identify users
from their mobile phone number (MSISDN). This allows
the company to offer subscription-based services and a
personalized user experience by linking this information to
its Customer Relationship Management (CRM) system.
Richard Anell, Head of Sales, Ericsson IPX details the
benefits of Ericsson IPX: “By having local staff across the
globe, we are not only able to provide Gameloft with on the
ground support, but we can also offer advice on potential
new markets for expansion, which is a big advantage
for them. Combining the reliability of our payment and
Ericsson ab
SE-164 80 Stockholm
Telephone: +46 10 719 0000
Email: [email protected]
www.ericsson.com
213 31-FGC 101 0169 Uen Rev A1
© Ericsson AB 2009-2010
overviewCustomer: gameloft, France
Customer Objective
• Globalplatformforsellingmobilegames
direct to customers
Ericsson Solution
• WAPBilling
• PremiumSMS
• IPXBulkMessaging
• SMSShortcodes
Customer Benefits
• Extensiveglobalreachthroughasingleaggregator
• Localofficesforsupportandmarketknowledge
• Competitivepriceandpayoutrates.
messaging platform with our strong relationships with
mobile operators, we are able to provide Gameloft with a
robust and reliable m-commerce platform.”
Dario Urbani, Project Manager, Gameloft explains why
IPX was chosen: “The Global reach of IPX’s payment
services, especially in covering both the US and
European markets, was a key factor for us, allowing us
to continue the expansion of our distribution network.
The excellent user experience is a great contribution as it
helps to drive sales because it’s so easy to use.”
DarioUrbani,
Project Manager, Gameloft
The Global reach of IPX’s payment services, especially in covering both the US and European markets, was a key factor for us.”