eDay2011 - Smartclip

Advertising On ConnectedTV

• 15 offices covering 17 countries and growing• Representing 500+ global publishers in Europe• Local sales operations leveraging strong

advertiser/agency relationship • First network to offer true multi-screen video

advertising across Europe• Selling and serving video ads to:

o PC, Laptopo Mobileo Tabletso Gaming consoleso Set Top Boxes, Blu-ray Playerso Connected TVs and IPTV

The European leader for video advertising

Connected TV

Connected TVs are television systems/set top boxes that can adequately display some or more Internet content

Also known as: Web-connected Smart TV, Smart TV, Internet-Connected TV, Broadband-enabled Television, Network-connected Televisions, Web-enabled TVs, Internet-to-television Video Services, Web-enabled Television Platforms, TVs Enabled for Internet Video...

Connected TV market potential

• CTVs are biggest market shift since smartphones

• 52 million will be sold by Samsung, Sony & LG only

• 123 million Smart TVs expected to sell in 2014 alone

(DisplaySearch research)

• 1.6 B CTV devices worldwide by 2014 (1.8 B TVs

today) - ~ Twice as many TVs than laptops

• 400M+ connected TV devices already in use

worldwide

The CTV market today

• Globally 40 Million CTVs were sold in 2010

• 60% of new TVs sold this year are internet enabled

• It took 268 days for Samsung to shift first million

television apps, 53 days to shift next million

• 5 million+ apps downloaded since April 2010

• Significant marketing spend aimed at driving

awareness

All devices will be smart

iOS apps

2008: 500

2011:

500.000+

2015: much

more

CTV apps

2009: ~50

2012:

1.000?

2015: ???

Advertising on Connected TV

ad·ver·tis·ing/ˈadvərˌtīziNGNoun: Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. ...

TV advertising industry is

worth 150+ Billion

Internet ad revenues will

reach 90 Billion by 2013

TV Advertising

Geographic

Contextual

Time of day /

week

Regional

Geographic

DemographicCustom Segments

Contextual

Behavioural

Site Re-targeting

Age Targeting

Time of day /

week

Geo-Location

3rd Party Data Usage

Recency &Frequency

Click-Stream

ChannelTargeting Clicker Re-

targeting

Include-Exclude

PIxel

Creative Re-targeting

Platforms

3rd Party Publisher

Audience

Regional

Digital Ads

Geographic

DemographicCustom Segments

Contextual

Behavioural

Site Re-targeting

Age Targeting

Time of day /

week

Geo-Location

3rd Party Data Usage

Recency &Frequency

Click-Stream

ChannelTargeting Clicker Re-

targeting

Include-Exclude

PIxel

Creative Re-targeting

3rd Party Publisher

Audience

Regional

Platforms

Fragmentation

?

Content Owner Consumers

• Common frameworks• Better data/cookie storage to enable targeting • Integrated targeting tools within framework• Ability to update the software • Shorter certifications processes• Common ad formats and sizes• Flash and HTML5 support

Connected

TVwish list

AdServer/ Agency

Universal Television AdServer Interface UTAI

2011• Video – pre, mid and post• Clickable video ads –

through to browser• Interactive video

Ad Formats

2012• Splash ads• 2nd screen, companion ads• Additional in-stream formats• And more . . .

Marriage of TV and internet

Questions?

Shirlene ChandrapalVP Connected TVsmartclip

shirlene@smartclip.com