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Advertising On ConnectedTV
• 15 offices covering 17 countries and growing• Representing 500+ global publishers in Europe• Local sales operations leveraging strong
advertiser/agency relationship • First network to offer true multi-screen video
advertising across Europe• Selling and serving video ads to:
o PC, Laptopo Mobileo Tabletso Gaming consoleso Set Top Boxes, Blu-ray Playerso Connected TVs and IPTV
The European leader for video advertising
Connected TV
Connected TVs are television systems/set top boxes that can adequately display some or more Internet content
Also known as: Web-connected Smart TV, Smart TV, Internet-Connected TV, Broadband-enabled Television, Network-connected Televisions, Web-enabled TVs, Internet-to-television Video Services, Web-enabled Television Platforms, TVs Enabled for Internet Video...
Connected TV market potential
• CTVs are biggest market shift since smartphones
• 52 million will be sold by Samsung, Sony & LG only
• 123 million Smart TVs expected to sell in 2014 alone
(DisplaySearch research)
• 1.6 B CTV devices worldwide by 2014 (1.8 B TVs
today) - ~ Twice as many TVs than laptops
• 400M+ connected TV devices already in use
worldwide
The CTV market today
• Globally 40 Million CTVs were sold in 2010
• 60% of new TVs sold this year are internet enabled
• It took 268 days for Samsung to shift first million
television apps, 53 days to shift next million
• 5 million+ apps downloaded since April 2010
• Significant marketing spend aimed at driving
awareness
All devices will be smart
iOS apps
2008: 500
2011:
500.000+
2015: much
more
CTV apps
2009: ~50
2012:
1.000?
2015: ???
Advertising on Connected TV
ad·ver·tis·ing/ˈadvərˌtīziNGNoun: Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. ...
TV advertising industry is
worth 150+ Billion
Internet ad revenues will
reach 90 Billion by 2013
TV Advertising
Geographic
Contextual
Time of day /
week
Regional
Geographic
DemographicCustom Segments
Contextual
Behavioural
Site Re-targeting
Age Targeting
Time of day /
week
Geo-Location
3rd Party Data Usage
Recency &Frequency
Click-Stream
ChannelTargeting Clicker Re-
targeting
Include-Exclude
PIxel
Creative Re-targeting
Platforms
3rd Party Publisher
Audience
Regional
Digital Ads
Geographic
DemographicCustom Segments
Contextual
Behavioural
Site Re-targeting
Age Targeting
Time of day /
week
Geo-Location
3rd Party Data Usage
Recency &Frequency
Click-Stream
ChannelTargeting Clicker Re-
targeting
Include-Exclude
PIxel
Creative Re-targeting
3rd Party Publisher
Audience
Regional
Platforms
Fragmentation
?
Content Owner Consumers
• Common frameworks• Better data/cookie storage to enable targeting • Integrated targeting tools within framework• Ability to update the software • Shorter certifications processes• Common ad formats and sizes• Flash and HTML5 support
Connected
TVwish list
AdServer/ Agency
Universal Television AdServer Interface UTAI
2011• Video – pre, mid and post• Clickable video ads –
through to browser• Interactive video
Ad Formats
2012• Splash ads• 2nd screen, companion ads• Additional in-stream formats• And more . . .
Marriage of TV and internet
