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www. sma r t c l i p . c om
ADDRESSABLE TV. RIGHT HERE. RIGHT NOW.
10 /19 /15 1
www.smar t c l i p . com
THE MULTISCREEN VIDEO & BRAND ADVERTISING PLATFORM
10/19/15
2008
2
180+ EMPLOYEES
OFFICES ACROSS
EUROPEMEXICO, BRAZIL, ARGENTINA
FOUNDED IN
AD IMPRESSIONS PER MONTH2,5BN+
PROPRIETARY PROGRAMMATIC VIDEO ADVERTISING TECHNOLOGY
CTV LINEAR TV
WEB/ MOBILE
+
OUR FOCUS: MULTISCREEN VIDEO ADVERTISING
www.smar t c l i p . com
www.smar t c l i p . com
SMARTCLIP: YOUR INNOVATION TRAINER
10/19/154
• 100%desktopinventoryVASTandVPAIDcompliant
• 100%PREROLLDESKTOP(+12MMUU,+130MMVIDEOIMPS)
• INTERACTIVEMOBILEVIDEOINAPP
• BIGGESTMOBILEAUDIWEBCRU(+10MMUU,+60MMVIDEOIMPS)
• SMARTTV
• PROPRIETARYSSPPLATFORMSMARTX(15integratedDSP’s)
• VIEWABILITY…
OUR SOLUTIONS
www.smar t c l i p . com
www.smar t c l i p . com6
THE SMARTCLIP BIG SCREEN PRODUCT OFFERING
ON SMART TV
PORTALS APPS ON
SMART TV PORTALS
SERVING IP DELIVERED ADS INTO
LINEAR TV CHANNELS
APPS IN BROADCAST VIA
OTT APPS
www.smar t c l i p . com
ADDRESSABLE TV - DELIVER A SPECIFIC TV COMMERCIAL TO INDIVIDUAL DEVICE
TRADITIONAL TVONE-TO-MANY
ADDRESSABLE TV ONE-TO-ONE
HBBTV Hybrid Broadband Broadcast TV
www.smar t c l i p . com
Hybrid Broadcast Broadband TV Seamless merge of Broadcast and Internet
elements on the TV
ALL SMART TV‘S CARRY HBBTV-STANDARD ENABLING ADDRESSABLE TV WITHIN THE BROADCAST
9
MAJOR MANUFACTURERS SUPPORT HBBTV
MAJOR TV NETWORKS USE HBBTV
15 countries
EU-WIDESTANDARD
www.smar t c l i p . com
2014 2017
ALREADY BY 2017 MORE THAN 60% OF EUROPEAN HOUSEHOLDS ARE EXPECTED TO OWN A CONNECTED SMART TV
10
64%
20% > 90%
www.smar t c l i p . com
MAJOR TV NETWORKS ALREADY USING HBBTV FOR ADVERTISING
11
HBBTV: FULL IP DELIVERED LINEAR TV ADS BY SMARTCLIP
Beside traditional
TV channels the
EPG also lists
Online TV
channels –
independent of
CE-manufacturers
and with no need
for manual setting
BROADCAST CONTENT
DVB-S DVB-T DVB-C
ONLINE CONTENT
Application hosting Ad serving + Tracking
www.smar t c l i p . com
PROOF OF CONCEPT: SPORT1, SMARTCLIP UND P&G
1322 /09 /15
www.smar t c l i p . com
SMARTCLIP ADDRESSABLE TV OFFERS DIFFERENT AD TYPES
14
2016
OVERLAY AD
DATENSCHUTZ
SPLITSCREEN ADB
A
DATENSCHUTZ
FULL-SCREEN VIDEO AD
www.smar t c l i p . com
MORE THAN 20 CAMPAIGS WITH MAJOR BRANDS HAVE ALREADY BEEN REALIZED
15
REAL TIME VIEWING DATA: THE NEW CURRENCY FOR TV
16
„thebeginningofabigindustrychange.......replacingthelow-repsonserate,highlyunpredictablesurveysanddiarieswithmassiveandpassivemeasurement“RobJayson,ChiefDataOfficerZenith
„ComScore...andRentrak,whichusesset-topboxdatatogaugetelevisionviewing,togethercreateamoreformidablecompetitortoNielsen,thereigningbehemothinaudiencemeasurementintheU.S.
„Theproliferationofchannelshassosignificantlyfragmentedthatlegacysamplemethologysimplycan´tkeepup“IrwinGotlieb,GlobalChairmanGroupM
ANALYTICS FOR BROADCASTERS AND ADVERTISERS
17
ADDRESSABLE TV DATA - REAL-TIME -
▪ CAMPAIGN DATA, e.g. ▪ Available Ad Inventory ▪ Unique Households ▪ Delivery by region
▪ BROADCAST DATA, e.g. ▪ Viewing behaviour by
programme ▪ Number of unique
households and sessions ▪ Breakdown by minute
and region ▪ Retention time
www.smar t c l i p . com
MAJOR TV NETWORKS ARE HEAVILY PUSHING FOR HBBTV AS BASIS FOR THEIR ADDRESSABLE TV ADVERTISING APPROACH
18
WHAT ABOUT ITALY?
19
www. sma r t c l i p . c om
THANK YOU, AND STAY TUNED!
10 /19 /15