East Lake Foundation CREWTeens Tweet This

© 2010 Bloomberg Marketing

CREWTeens Steps Into Social Media

June 29, 2010

Tweet This

© 2010 Bloomberg Marketing

What Is Social Media?To You

What Is Social Media?For Business

© 2010 Bloomberg Marketing

Video Dramatic Shift in Marketing Reality

http://www.youtube.com/watch?v=ciSrNc1v17M&feature=related

What social media means to me: Duncan Wardle, VP Disney

http://www.youtube.com/user/DivaToby#p/u/3/Ukje9iL1s20

© 2010 Bloomberg Marketing

Plan To Succeed

1. Goals 2. Content Direction/Value3. Customers4. Guidelines5. What is Success

© 2010 Bloomberg Marketing

Social Media GuidelinesExample – LA Times

• Integrity is our most important commodity: Avoid writing or posting anything that would embarrass The Times or compromise your ability to do your job. I call this the Mom Test

• Even if you use privacy tools (who can view your page or profile, for instance), assume that everything you write, exchange or receive on a social media site is public.

© 2010 Bloomberg Marketing

Profile Handle

Picture

Bio

Link

Design

Twitter Basics

Tweet

Follow

Unfollow

Block

Direct Message (DM)

ReTweets (RT)

Twitter Basics

© 2010 Bloomberg Marketing

8 Twitter Tips1. Twitter Handle

• Every character counts

• Brand consistency

2. Your Page• Link to your most relevant page

• Brand consistency

3. Your Avatar• People relate to people

4. Content Direction• Authenticity while being a brand steward

• Who are you writing (for)?

• Value, information, personality, relationship building, ask questions

• Establish yourself as a helpful person

© 2010 Bloomberg Marketing

5. Find Followers

6. Listen to the conversations

7. Join in

• RT .. Retweet the highest complement .. Or a spam tactic

• # Tag Chat conversations

8. Monitor tweets: http://searchtwitter.com

8 Twitter Tips

© 2010 Bloomberg Marketing

A Tweet Book Sale

$$

© 2010 Bloomberg Marketing

CREWTeen On Twitter

Develop Your Plan1. What do you want to happen – or What are

your Goals? 2. Who do you want to talk to –or- Who are

your “customers?”3. What will you tweet about – or what is your

Content Direction and what Value will you bring to your “customers?”

4. What will be your bumper guards –or-Guidelines?

5. How will you know if it worked – or- What is Success?

© 2010 Bloomberg Marketing

Content Ideas People I’ve met What I’ve learned How I’ve changed, Perceptions of “summer school” What’s been fun What I would change, Lessons learned from classes, Summer activities for teens in Atlanta Getting ready for college

Content Direction

© 2010 Bloomberg Marketing

How will the CREW brand be reinforced? How will the Eastlake Foundation brand be respected?

Implementation Posting frequency @s Who will you follow? Will tweets be identified by team/individual,or individual only? What is success?

Develop Guidelines

© 2010 Bloomberg Marketing

Capture your Tweets and create an eBook of your CREWTeen experience

© 2010 Bloomberg Marketing

From Diva Marketing To YOU! Toby Bloomberg

Bloomberg Marketing/Diva Marketingwww.divamarketingblog.com

@tobydivahttp://www.box.net/shared/9bjvmyxeqe