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High school students learn the differences and similarities of using social media and Twitter for personal and business use.
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© 2010 Bloomberg Marketing
CREWTeens Steps Into Social Media
June 29, 2010
Tweet This
© 2010 Bloomberg Marketing
What Is Social Media?To You
What Is Social Media?For Business
© 2010 Bloomberg Marketing
Video Dramatic Shift in Marketing Reality
http://www.youtube.com/watch?v=ciSrNc1v17M&feature=related
What social media means to me: Duncan Wardle, VP Disney
http://www.youtube.com/user/DivaToby#p/u/3/Ukje9iL1s20
© 2010 Bloomberg Marketing
Plan To Succeed
1. Goals 2. Content Direction/Value3. Customers4. Guidelines5. What is Success
© 2010 Bloomberg Marketing
Social Media GuidelinesExample – LA Times
• Integrity is our most important commodity: Avoid writing or posting anything that would embarrass The Times or compromise your ability to do your job. I call this the Mom Test
• Even if you use privacy tools (who can view your page or profile, for instance), assume that everything you write, exchange or receive on a social media site is public.
© 2010 Bloomberg Marketing
Profile Handle
Picture
Bio
Link
Design
Twitter Basics
Tweet
Follow
Unfollow
Block
Direct Message (DM)
ReTweets (RT)
Twitter Basics
© 2010 Bloomberg Marketing
8 Twitter Tips1. Twitter Handle
• Every character counts
• Brand consistency
2. Your Page• Link to your most relevant page
• Brand consistency
3. Your Avatar• People relate to people
4. Content Direction• Authenticity while being a brand steward
• Who are you writing (for)?
• Value, information, personality, relationship building, ask questions
• Establish yourself as a helpful person
© 2010 Bloomberg Marketing
5. Find Followers
6. Listen to the conversations
7. Join in
• RT .. Retweet the highest complement .. Or a spam tactic
• # Tag Chat conversations
8. Monitor tweets: http://searchtwitter.com
8 Twitter Tips
© 2010 Bloomberg Marketing
A Tweet Book Sale
$$
© 2010 Bloomberg Marketing
CREWTeen On Twitter
Develop Your Plan1. What do you want to happen – or What are
your Goals? 2. Who do you want to talk to –or- Who are
your “customers?”3. What will you tweet about – or what is your
Content Direction and what Value will you bring to your “customers?”
4. What will be your bumper guards –or-Guidelines?
5. How will you know if it worked – or- What is Success?
© 2010 Bloomberg Marketing
Content Ideas People I’ve met What I’ve learned How I’ve changed, Perceptions of “summer school” What’s been fun What I would change, Lessons learned from classes, Summer activities for teens in Atlanta Getting ready for college
Content Direction
© 2010 Bloomberg Marketing
How will the CREW brand be reinforced? How will the Eastlake Foundation brand be respected?
Implementation Posting frequency @s Who will you follow? Will tweets be identified by team/individual,or individual only? What is success?
Develop Guidelines
© 2010 Bloomberg Marketing
Capture your Tweets and create an eBook of your CREWTeen experience
© 2010 Bloomberg Marketing
From Diva Marketing To YOU! Toby Bloomberg
Bloomberg Marketing/Diva Marketingwww.divamarketingblog.com
@tobydivahttp://www.box.net/shared/9bjvmyxeqe