Driving Innovation through Serious Games by Laura Richardson of Innovation Games

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Companies know that their employees and customers have ideas that could drive the next big innovation. But surfacing these ideas–and providing fertile ground for the ideas to grow into breakthrough products and services–is no small task. Crowd sourcing, ideation platforms and social graph initiatives have promise, but miss the mark in delivering engaging, collaborative experiences. It sounds crazy, but research shows that human beings are hard-wired to express themselves and interact with each other through play. Engaging your customers, employees and stakeholders through games delivers deeper, more actionable insight than is available through stodgy brainstorming sessions, online surveys, focus groups or other tools. In this talk, you will learn through case studies and hands-on play how the power of games can help you harness the creativity of your biggest fans – your customers and your employees.

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