IMPACT MAPPINGWITH INNOVATION GAMES

Gojko Adzic and Christian Hassa

@gojkoadzic and @chrishassa

A £75m “Agile” BBC IT project has evaded scrutiny because managers could make up the benefits as they went along

Andrew Orlowski, The Register1

1 http://www.theregister.co.uk/2016/05/10/nao_bbc_projects_agile/

SQUIRREL-DRIVENPRODUCT MANAGEMENT

PROGRESS REPORTING

problem #1

ZONE OF CONTROL OVERLOAD

problem #2

GENERIC ACTORS

problem #3

STICKY BEHAVIOURS

REVENUE STREAM MAP

IMPACT CARDS

LET'S TRY IT OUT

Revenue stream map for AirBnB

> primary actors get value from the system> secondary actors participate in providing the value

> off-stage actors have an interest

STEP 1IDENTIFY TRIBUTARIES

How do revenue streams break down?

IDENTIFY SOURCES OF REVENUE STREAMS

Who are the key contributors?

STEP 2HOW CAN THE REVENUE STREAMS GET POLLUTED?

Off-stage and secondary obstructions?

Who are the key contributors?

OPEN IMPACT MAPPINGHTTPS://GITHUB.COM/IMPACTMAPPING