Upload
tathagat-varma
View
461
Download
0
Embed Size (px)
Citation preview
Tobuildsomething• Whytobuild?• Whattobuild?• Whomtobuildfor?• Howtobuild?• ...
cc:bdesham-h-ps://www.flickr.com/photos/48763139@N00
Howtobuild?Buildthe"productright"?Done.
cc:papayatreelimited-h-ps://www.flickr.com/photos/32734523@N08
TradiNonalresearch• Toosimple,ortoocomplex!• Verymechanical,nofun!• Nocontactwithcustomers• Tooslow,toocostly• …
cc:Bsivad-h-ps://www.flickr.com/photos/85095446@N00
InnovaNonGames• Directlyengagingwithcustomers
• Usingfunexercises• Visualthinking• Qualita&veresearch
cc:HeatherLWilliams-h-ps://www.flickr.com/photos/29046653@N00
Usefulfor• Directedmarketresearch• Customer-centricinnova&on• Understandcustomerneeds• Engagewithcustomers
cc:PaulWorthington-h-ps://www.flickr.com/photos/33586091@N00