Digital Pulse Summit - Omnichannel Content Excellence - Kevin Cochrane, CMO, OpenText

Omni-Channel Content Excellence

Kevin CochraneChief Marketing Officer

Marketing has evolved from brand advertising to 1:1 conversations

2

Customer acquisition, retention, engagement, advocacy, and lifetime value, all depend on Marketing

I.T. has evolved from infrastructure to strategy

3

Digital Marketing, Commerce, Workforce Enablement, and Brand Governance, all depend on IT.

Together CMOs and CIOs Driving Customer Experience

Content is the conversation.

Rich media is the currency of the new Digital Economy.

Find inspiration… it’s how youinspire

Optimize yourDigital Supply Chain

Toys & Games

Television Games

Theme ParkMovies

Retail

Reference

Sign Off

Package ElementsPaintMaster & Photosample

Licensing Concepts Game Concept

Translation

Video Dallies

Final

Brainstorm

Concept

Sketch

React immediately,really

Taco Bell helicopters 10,000

tacos to Bethel, Alaska

Users are influencing your brand…. you no longer own ALL the content 

1. Inspire Conversation

2. Respond Quickly

3. Cultivate Community

Thank you@kevinc2003

@opentextwww.facebook.com/opentextwww.linkedin.com/company/opentext