Digital Marketing - Overview

Digital Marketing

Raphael O’Donoghue

CHALLANGES

Create more interactive

website

Tell your story in a more

compelling way

Lead Generation

Marketing Automation

Grow social media base and

email lists

Digital Marketing

Digital Marketing Channels

TechnologyDM StrategyPlanning &

Implementation

AnalyticsMeasurement

BrandingDonor Insight

CommunicationsE-Marketing

CRM & DatabaseManagement

INTEGRATION – Digital Marketing

A Digital Planning Framework

Step 1 - Establish GoalsStep 2 - Identify Digital tactics and channelsStep 3 - PrioritiesStep 4 - Develop KPI’sStep 5 - Create the digital work planStep 6 - Resources and review/revise frequently

StakeholdersPast

PerformanceAudiences

Competitive Analysis

Key Considerations / Context

An Integrated Digital Approach - Process

Digital Channels to help achieve goals

7

Doyles A Digital Snapshot

Digital Snapshot

Digital Marketing Plan

Search Engine

Optimisation

Pay Per Click Marketing

Banner Advertising

Podcasting BloggingSocial

NetworkingAffiliate

MarketingE-Mail

Marketing

Pay Per Click Marketing

Podcasting

Search Engine

OptimisationBlogging

Social Networking

E-Mail Marketing

10

22% OF TIME SPENT ONLINE GLOBALLY IS ENGAGING WITH SOCIAL MEDIA

Social Media Reach

Social Network Followers

Facebook ?

Twitter ?

LinkedIn ?

Google + ?

Pinterest ?

EVERYTHINGIS INTER - ACTIVE,AND SO IS EVERYONE

CONVERT

Calls to action ... VEPA

New Web Platforms to help achieve goals

Digital Marketing – Mind Map

Digital Communications: Step by step

A Single Vision:

• Brand• Innovation• Creativity• Technology

Digital Tools

• Strategy• Data /Analytics• UX• Emerging Tech• Social• E-Commerce• Creative

Thank You