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A set of slides to support a recent presentation I gave to a group of small business owners on the basics of digital marketing and the theory behind reaching customers with information instead of promotional messages.
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Digital Marketing 101What’s It All About?
@SocialyzeUrBiz/SocialyzeUrBiz jamiedefined
HOSTED BY: Jamie Tieche, Owner Socialyze Inbound Marketing
PRESENTED BY: Woodstock Small Business Centre
Not Just a Pretty Face!
Studied Business & Marketing
10+ Years in Sales & Marketing
5+ Years in Digital Marketing
2+ Years Owner of Socialyze Inbound Marketing
Jamie Tieche, Digital Marketing Professional
MY COMPANYHELPING YOUR COMPANY GET FOUND ONLINE
Problems We Solve
Digital Marketing Strategy Development
Web Design & Optimization
Digital Marketing Tool Setup
Training & Consulting
Content Creation
Account Management
TODAY’S AGENDA
THE NEW CONSUMER
MARKETING: THEN AND NOW
____________ MARKETING 101
WEBSITE BASICS
CONTENT MARKETING BASICS
EMAIL MARKETING BASICS
SOCIAL MEDIA BASICS
TODAY’S CONSUMERCONNECTED WITH SMARTPHONE IN HAND
What Do We Know?
Becoming immune to traditional marketing tactics
Internet Savvy
Equipped with SmartPhone
Conditioned to expect answers, fast!
Capable of comparing products/services “on the spot”
How Do We Reach Them?
MARKETING: THEN & NOWTHIS APPLIES TO YOU!
“OUTBOUND” MARKETING
“PUSH” YOUR MESSAGE OUT
ONE WAY COMMUNICATION
“PAY & PRAY”
SOMETIMES CALLED “INTERRUPTION MARKETING”
UPPER HAND: BUSINESSES
“INBOUND” MARKETING
UPPER HAND: CONSUMER
AIM TO EDUCATE, NOT SELL
ATTRACT PROSPECTS VIA USEFUL CONTENT
CONVERT VIA LEAD FORMS
CLOSE VIA COMMUNICATION
DELIGHT VIA SOCIAL MEDIA & EMAIL MARKETING
TURNING STRANGERS INTO CUSTOMERS AND BEYOND!THE INBOUND METHODOLOGY
THE CORE ELEMENTSTHE ELEMENTS OF INBOUND MARKETING
OPTIMIZED WEBSITE CONTENT EMAIL MARKETING SOCIAL MEDIA
YOUR WEBSITEWITHOUT IT YOU ARE NOTHING
#1
NO EXCUSE!
WORDPRESS
FREE, AFFORDABLE, OR CUSTOM—YOU CHOOSE.
DO IT YOURSELF IF YOU WANT!
CMS (CONTENT MANAGEMENT SYSTEM)
SEO (SEARCH ENGINE OPTIMIZATIONS)
A DYNAMIC SALES TOOL
OFTEN THE FIRST POINT OF CONTACT
A SOURCE OF INFORMATION
AN “ALWAYS ON” SALES TOOL
THE HUB OF YOUR INBOUND EFFORTS
USER EXPERIENCE FIRST! RESPONSIVE EASY TO NAVIGATE K.I.S.S.
“BLOG, WHAT?”ATTRACTING CUSTOMERS WITH CONTENT THAT HELPS
#2
–Marcus Sheridan
“Don’t JUST start blogging, start solving peoples problems”
CONTENT MARKETING
WRITTEN ARTICLES
HELPFUL VIDEOS
INFOGRAPHICS
PODCASTS
-Naive Business Owner
“But I don’t have anything to write about.”
They Ask, You Answer
Solution:
1.Price 2.Product 3.Problems 4.Versus 5.How-to
THE BIG 5
The Almighty Email
Timeless Digital Marketing
#3
–Johnny Appleseed
“The money is in the list”
Email Marketing
Stay connected
Provide value in a passive manner
Promote content
Create “Top of Mind Awareness”
Allows You To…
Email Marketing 101
Start yesterday!
Provide value
Be consistent
Provide more value!
Then ask for the sale!
MailChimp
AWeberConstant Contact
InfusionsoftMarketo
“Socialyze” Your Biz!
Social Media: The Cocktail Party of the Internet
#4
Facebook, Twitter & Pinterest! Oh my!
Do it for the right reasons
Choose one network, and be the best (the “Purple Cow”)!
Make it about them, not you!
It’s all about engagement
Real-life interaction with your customers!
HOW TO BE GREAT!
Commit!
Be patient
Involve your audience
Involve your team
Be consistent!
Review, and adapt
And Now…
To Recap
Your customer is becoming numb to traditional marketing means.
They can dictate the buying process, and remain in control.
No industry is immune to these changes.
Plan to create long term success, and start today!
It’s a marathon, not a sprint, and it started 5 years ago!
Begin with a blog—They ask, you answer!
Aim to be the solution to your customers problems.
Utilize email “permission” marketing to remain top of mind, and increase closed deals and return business.
Be the “Purple Cow” on social media.
Involve your audience and your team, and BE USEFUL!
SOCIALYZE YOUR BIZ! UPCOMING WORKSHOPS
BI-WEEKLY GROUP WORKSHOPS ($100/MO)
INDIVIDAUL HOURLY WORKSHOPS ($55/HR)