Deutsche Post successful Social Memories case at Print Power DRUPA 2012
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Presentation by Jeurgen Motz (Deutsche Post) about how the Facebook content can be made available in a beautifully printed booklet. A presentation made at the Direct Mail Day at the Print Power booth at DRUPA.
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- 1. Transforming digital memories back into the real world Jrgen
Motz Innovations Mail
- 2. Post a tradition that has come a long way 2
- 3. Postal services have always been the carrier ofsocial
memories 3
- 4. Communication behavior has changedsignificantly in previous
years 4
- 5. Facebook is the biggest digital archive of social memories
Mai 2012Users Worldwide Mobile User 900mio 450mio Germany Daily
User 22mio 50%Usage Shared contents Shared contents per user 50bn
/month* 90/month* Shares pictures Friends per user 7.5bn /month
245*estimated 5
- 6. Virtually stored memories often get lost in thedepth of
digital space 6
- 7. Idea: Transforming digital memories back intothe real world
7
- 8. Creating your Social Memories in just 3 steps1 Choose
Timeframe 2 Gathering Memories 3 Browse Book 1 32 8
- 9. The BookFormat and delivery Hardcover, 28 pages 20cm x 20cm
170g high-gloss paper Worldwide ShippingColor PatternsLanguages
9
- 10. The Content new and interesting facts about Facebook
activities photo galleries with comments 10
- 11. Further productsFacebook photo albumSharing selected pages
from the book asFacebook photo albumPDFThe whole book as PDF
versionGift vouchersSocial Memories as a special gift for friends.
11
- 12. Reactions after launching 12
- 13. Award winning concept 13
- 14. Marketing Viral Effects 1 Product clip 2 Freemium model 3
Social features 4 Additional value added services 14
- 15. Marketing Whitelabel Solution 15
- 16. Marketing Special Edition (X Factor) 16
- 17. Marketing Special Edition (X Factor) 17
- 18. Vision the Social Memories hubSocial NetworksOnline photo
albumsPhysical contentOther sources ? ? 18
- 19. Thank you for your attentionCheck it
out!www.socialmemories.com