Crowdfunding for Nonprofits

Sponsored by:

Crowdfunding for Nonprofits

Darian Rodriguez Heyman

and

Lesley Mansford

May 21, 2013

Use Twitter Hashtag #npweb

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Of:

Sponsored by:

Protecting and Preserving the

Institutional Memories of

Nonprofits Since 1993

www.cjwconsulting.com

(866) 598-0430

info@cjwconsulting.com

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Of:

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Coming this June

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Today’s Speakers

Darian Rodriguez Heyman C0-Founder

Social Media for Nonprofits

Hosting:

Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars

Lesley Mansford CEO

Razoo

Part

Of:

Lesley Mansford CEO, Razoo

@lesleymansford, @razoo

Lesley@razoo.com www.razoo.com

Darian Rodriguez Heyman Co-Founder, Social Media

for Nonprofits

@sheyman, @sm4nonprofits Darian@SM4NP.org

Who Are We?

• Why Crowdfunding?

• Launching your Campaign

• Using Social Media

• Celebrate: Thank Your Donors

Agenda

Why Crowdfunding?

Why Crowdfunding?

• People Give to People

• The Most Powerful Form of Ask is a “Peer Ask”

• Turn Your Donors Into Fundraisers

$300 Billion donated by individuals each year

Why Crowdfunding?

Source: Chronicle of Philanthropy

Online Giving: 13%

Why Crowdfunding?

Growing at: 35% - 55%

Why Crowdfunding?

It Increases Your Donor Base It’s Here to Stay

It’s Easy

It’s Efficient

It’s Social

Why Crowdfunding?

The power of social: your network trumps your wallet.

You are here

Your LinkedIn network

#vmlearn

Why Crowdfunding?

“Donating makes me feel wonderful, it gives me a great sense of self-worth.” – Donor, Millennial

75%

63%

70% solicited donations from their network for a cause

volunteered in 2011

of millennials donated in 2011

A new generation of givers are online.

Why Crowdfunding?

Launching Your Campaign

Launching Your Campaign How NOT to launch…

Launching Your Campaign

How TO Launch

Just Do It Fail Fast, Fail Forward

How to Launch

1) Set a SMART goal & a deadline

2) Tell a compelling story

3) Map donations to impact

4) Start with your inner circle

4) Start!

5) Don’t be afraid to ask

Plan Ahead

How to Launch

Pick a Well-Defined Goal & Deadline

How to Launch

• $20,000 • By July 1, 2013 • SFES Playground • For 647 Kids

Start End

Your fundraiser should look like this

promote

promote Deadline panic. Promote!

promote promote

Not like this

Fundraiser = Campaign

How to Launch

Start End

Tell Your Story and Be Creative

How to Launch

How to Launch Upload Content

Images are Powerful…

How to Launch

Fundraisers with videos typically earn 4X more!

…Videos Even More So

How to Launch

How to Launch Map Donations to Impact

Think Incrementally

Website

Widget

Social Media

Press Releases

Promote Your Fundraiser

How to Launch

Build momentum, then branch out

• Staff

• Board of Directors

• Key Influencers

• Donors

• Your Social Network

• Volunteers

• Friends

How to Launch Start With Your Inner Circle

Ask Clearly

Tie to Direct Impact “$10 provides 500 liters of clean drinking water to refugees in Somalia.”

“ ”

How to Launch Don’t Be Afraid to Ask

Using Social Media

• Editorial Calendar • Facebook < 3 / Day • Twitter 1+ / Day • P2P Asks Are Key • Seed the Tip Jar

Using Social Media Plan for Success

• Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM

•Weekends vs. Wednesdays!

Using Social Media Active Social Media Times

• ? Vs. . • Media: Photos, Vids • Tag Everyone! • Emoticons Rock! :) • URLs: Less Vs. More • Respond, Recognize & Retweet

Using Social Media ROI = Realization of Influence

= $18

Using Social Media Share & Ask for Shares

Using Social Media

Think 50/50

The Ask: 5 Minutes/Week

Using Social Media Form a Social Media Marketing Committee

#vmlearn

CELEBRATE! Thank Your Donors

• Announce when milestones are met • Send “thank you” notes • Show donors their impact

Thank Your Donors Stay In Touch

#vmlearn

Thank Your Donors Show Donors Their Impact

Thank You!

Darian@SM4NP.org Twitter: @dheyman

Lesley@Razoo.com Twitter: @LesleyMansford

Sponsored by:

Find listings for our current season

of webinars and register at:

NonprofitWebinars.com

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