Crowdfunding e innovazione di prodotto: Hydro Jackets

HYDRO JACKETS

Story TellingTriennale Milano JAN ‘15

PROUDLY MADE IN ITALY

ITALIAN DO IT….

BETTER !

BUT NOBODY DO IT IN A «SUSTAINABLE WAY»

HH22O PROTECTOR, the self-serving Natural Cotton. UNIQUE.O PROTECTOR, the self-serving Natural Cotton. UNIQUE.

H20 Protector® is a versatile fabric providing an innovative answer to damp H20 Protector® is a versatile fabric providing an innovative answer to damp and wet weather.and wet weather.

The fabric is developed by selecting long staple cotton fibers which are The fabric is developed by selecting long staple cotton fibers which are given extra twists and woven into a tight, compact weave. The fabric is both given extra twists and woven into a tight, compact weave. The fabric is both soft and hard-wearing. On contact with water, the yarn expands and the soft and hard-wearing. On contact with water, the yarn expands and the weave tightens, creating a moisture repellent barrier. When it dries, it weave tightens, creating a moisture repellent barrier. When it dries, it regains its original softness. To ensure H20 Protector® keeps its qualities regains its original softness. To ensure H20 Protector® keeps its qualities over time, we have doubled the thickness of cotton fiber so the weave is over time, we have doubled the thickness of cotton fiber so the weave is exceptionally compact. We use 30% more fabric per square meter than exceptionally compact. We use 30% more fabric per square meter than traditional yarns.traditional yarns.

H20 Protector® is not only water repellent, but also windproof and, while it H20 Protector® is not only water repellent, but also windproof and, while it keeps the water out, it allows your body to breathe. The fabric is supple and keeps the water out, it allows your body to breathe. The fabric is supple and comfortable and above all its 100% cotton.comfortable and above all its 100% cotton.

N2R is one of the first international brands to appreciate and incorporate N2R is one of the first international brands to appreciate and incorporate this truly innovative fabric in its collections. this truly innovative fabric in its collections.

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GO TO THE MARKET WITH A NEW APPROACH

MEANS

- DIRECTLY TO THE CUSTOMER- BEST PRICE EVER FOR TOP

QUALITY- MORE MARGINS

- TESTING THE PRODUCT- FEEDBACKS

- STRONG COMMUNICATION

BLUE CIELO PORTOFINO GREENCORSA RED

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ALL FABRICS ARE MADE IN ITALY

ETNA BLACK

PANTONE4 COLOURS AVAILABLES

THE HYDRO JACKET

THE HYDRO JACKET

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WOMANORGANIC COTTON - COMPLETELY WATER RESISTANT

WINTER WOOL WARMER INSIDE + MEDIUM SUPER THERMAL 80grsSIZES XS to XXL

GREAT SALES ON THE WEB AND AWARDS…

N2R – WINNER PREMIO NATURA 2014

BEST ITALIAN SUSTAINABLE PRODUCT

AND NOW

WE ARE LAUNCHING A COMPLETE WINTER WARMER COLLECTION FW

15-16

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UNISEX MAN WOMAN

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NEXT STEP

GROWING WITH A FINANCIAL PARTNER

N2R SALES - PHOEBE FAROLFI +39.347.6967350phoebe@na2rale.com

WWW.NA2RALE.COMWWW.N2R.IT

N2R – WINNER PREMIO NATURA 2014 BEST ITALIAN

SUSTAINABLE PRODUCT

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