Croma, the creative organisation matrix

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The creative organisation

matrix

Pieter Daelman Business Creativity Expert

#BEDENKbe

Some of our customers are:

Who are you?

Creativity is…

The ability to come up with new solutions

that are useful

8  

THE INNOVATION

EXPLOSION

“successfully navigating an increasing complex world

will require creativity”

Top 10 skills

Innova(on/  Change  funnel  

The  fuzzy  front  end?  

The  black  box?  

Sofie Lindblom

The CReative Organisation MAtrix

In collaboration with

Simplexity

“To complex”

“The proces won’t work”

“Doesn’t solve our problem”

3 levels

Organization

Team

Individual

3 phases

Orientation Idea creation Promotion

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Individual CREATIVITY (T. Amabile)

Expertise Motivation

Creative skills

Luc Bellings

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Frank Van Massenhove

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

PROJECTCANVAS Title: Project target:

4. STAKEHOLDERS

must have nice to have if possible out of scope What are the main user groups?For whom do we do it?

Expenditure What must we do to develop and launch the project?

First, determine the milestones and then the actions needed to get to that milestone. Then determine the dates for completion.

SPONSOR

STEARING GROUP(only decision makers)

PROJECTLEADER

PROJECTTEAM

SOUNDING BOARD

Who and/or what DO we need to make our project succeed?

Revenue

What events could have a negative impact on the project in the (near) future? Identify the impact. How can you avoid / reduce / redirect the major risks?

Who are the stakeholders?What is their position on the project?

HIG

HEN

GAG

EMEN

T

OPPONENT

LOW

ENGAG

EMENT

PROPONENT

What problem do we solve for the user?

1. SCOPE 2. USERS

7. RESOURCES

8. BUDGET

10. PLANNING

9. ACTIONS

6. TEAM5. RISKS

3. BENEFITS

RISK

LEV

ELLO

W

LOW

NOW

MED

IUM

MEDIUM

HIG

H

HIGHRISK IMPACT

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Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support