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The TATA Enterprise

CromaThe Electronic Megastore

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Presented By-

Ajahar Husain 187 Amrita Singh 219Jayati 214Hitesh Singh 213Jitender Sharma 217

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Presented By-

Ajahar Husain 187 Amrita Singh 219Jayati 214Hitesh Singh 213Jitender Sharma 217

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Company Profile

Specialist Consumer Electronic and durable Retail Chain

Outlets - 50 outlets Located in India

Managing Director - Ajit Joshi

Founded - October 9, 2006

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Specialist Consumer Electronic and durable Retail Chain

Outlets - 50 outlets Located in India

Managing Director - Ajit Joshi

Founded - October 9, 2006

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Industry - Retail

Website- www.cromaretail.com

Tag line- We Help You Buy

Head quarter - Juhu, Mumbai

Cont…

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Industry - Retail

Website- www.cromaretail.com

Tag line- We Help You Buy

Head quarter - Juhu, Mumbai

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We help you buy Where We Are In India.?

MUMBAI : Juhu, Dahisar, Malad, Santacruz Airport, Vashi CBD Belapur, Bhayandar and Mulund.NEW DELHI : New Deepali Chowk, Rohini, Sahibabad, Indrapuram.BENGALOORU : Koramangla.PUNE : Hadaspur, Aundh, Pimpri, and Kothrud.AHMEDABAD : Memnagar and S.G Highway Junction.SURAT : Ghod Dod Road.AURANGABAD

Where We Are In India ?

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Croma Distribution Centers

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We help you buy

NEW PLACE STRATEGY

More Tier 1 Cities and Tier 2 Cities :

Tier 1 : Kolkata Chandigarh Ahmadabad

Tier 2 : Lucknow Dheradhun Bhopal

Future Sites

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Vision

To be the most preferred shopping destination, offering unmatched experience innovatively & sustainably

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To be the most preferred shopping destination, offering unmatched experience innovatively & sustainably

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Profitable company by 2013

Create personal customer experience

Continuous learning

Mission

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Profitable company by 2013

Create personal customer experience

Continuous learning

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I will honor my commitments & take responsibilityI will treat every one fairly with trust and respect

I will work for the communities around us

Values

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I will honor my commitments & take responsibilityI will treat every one fairly with trust and respect

I will work for the communities around us

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We help you buy

logo & punch line

CURRENT LOGO UPCOMING LOGO

CrOmA

OLD PUNCH LINE

NEW PUNCH LINE

‘’Look for all, search for best’’

“ We Help You Buy”

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Social Media of Croma

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Competitors

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Retail scenario in India

Indian Consumer Durable electronic market is estimated to be around Rs. 80,000 crore.

Expected growth of 10-12 % this year.

Consumer Durable and Electronic contributing a decent part to retail industry in India.

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Indian Consumer Durable electronic market is estimated to be around Rs. 80,000 crore.

Expected growth of 10-12 % this year.

Consumer Durable and Electronic contributing a decent part to retail industry in India.

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The Inception Of Infiniti Retail Ltd.

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Tata Administrativ

eServices(TAS)

• To grow and renew . TAS recruits young postgraduates from leading business schools each year and puts them through an intensive 12-month programme.

Growth and Opportunities

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37%

27%

18%

13%

5%

Market share

Ezone

NEXT

Croma

Reliance digital

others

CROMA is covering 18% in terms of market share in retail sector

EZONE is capturing 37% of the market.

NEXT goes with 27% in the market

RELIANCE DIGITAL capturing 13% in retailing of electronics segment.

OTHERS contributing 5 % to the retail sector.

Market Share

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Product Line

Televisions

Refrigerators

Air Conditioners

Washing Machine

Others Kitchen appliances

Gaming Devices

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Televisions

Refrigerators

Air Conditioners

Washing Machine

Others Kitchen appliances

Gaming Devices

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Brands Associated With Us

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We help you buy

Product Strategy

NEW ARRIVALS

IN THE NEAREST CROMA STORE AROUND YOU VERY SOON

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We help you buy

Other New Arrivals in Line

CROMA 3D LED TELEVISION

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We help you buy

Below Line Promotion

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We help you buy

Above Line Promotion

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We help you buy

A TATA ENTERPRISE

BRANDING STRATEGY

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Croma at NDIM for the recruitment

Selection Procedure

There are 2 rounds for selection

Group Discussion

Personal Interview

Profile - MT

Selection Procedure

There are 2 rounds for selection

Group Discussion

Personal Interview

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Profile - MT

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Future of e-commerce to you

FDI in retail and its benefit

Social networking site

Rising fuel price in India

E-commerce

Group Discussion

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Future of e-commerce to you

FDI in retail and its benefit

Social networking site

Rising fuel price in India

E-commerce

Group Discussion Topics

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Personal Interview Questions

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• Why Croma ?• Your experience • Job responsibilities• Team leader quality• How you motivate your self

Personal Interview Questions

Package- 2.5

Selected Students – 3

Name of the selected Students Kamal Hassan

• Argha Chakraborty• Soumit Mandal• Kamal Hassan

Students appeared-70

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Thank You !