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The creative organisation matrix

Croma, the creative organisation matrix

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Page 1: Croma, the creative organisation matrix

The creative organisation

matrix

Page 2: Croma, the creative organisation matrix

Pieter Daelman Business Creativity Expert

#BEDENKbe

Page 3: Croma, the creative organisation matrix
Page 4: Croma, the creative organisation matrix
Page 5: Croma, the creative organisation matrix

Some of our customers are:

Page 6: Croma, the creative organisation matrix

Who are you?

Page 7: Croma, the creative organisation matrix

Creativity is…

The ability to come up with new solutions

that are useful

Page 8: Croma, the creative organisation matrix

8  

THE INNOVATION

EXPLOSION

Page 9: Croma, the creative organisation matrix

“successfully navigating an increasing complex world

will require creativity”

Page 10: Croma, the creative organisation matrix

Top 10 skills

Page 11: Croma, the creative organisation matrix

Innova(on/  Change  funnel  

Page 12: Croma, the creative organisation matrix

The  fuzzy  front  end?  

Page 13: Croma, the creative organisation matrix

The  black  box?  

Page 14: Croma, the creative organisation matrix
Page 15: Croma, the creative organisation matrix

Sofie Lindblom

Page 16: Croma, the creative organisation matrix

The CReative Organisation MAtrix

In collaboration with

Page 17: Croma, the creative organisation matrix

Simplexity

Page 18: Croma, the creative organisation matrix

“To complex”

“The proces won’t work”

“Doesn’t solve our problem”

Page 19: Croma, the creative organisation matrix

3 levels

Organization

Team

Individual

Page 20: Croma, the creative organisation matrix

3 phases

Orientation Idea creation Promotion

Page 21: Croma, the creative organisation matrix

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Page 22: Croma, the creative organisation matrix

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Page 23: Croma, the creative organisation matrix

Individual CREATIVITY (T. Amabile)

Expertise Motivation

Creative skills

Page 24: Croma, the creative organisation matrix

Luc Bellings

Page 25: Croma, the creative organisation matrix

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Page 26: Croma, the creative organisation matrix
Page 27: Croma, the creative organisation matrix

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Page 28: Croma, the creative organisation matrix
Page 29: Croma, the creative organisation matrix

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Page 30: Croma, the creative organisation matrix

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Page 31: Croma, the creative organisation matrix
Page 32: Croma, the creative organisation matrix

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Page 33: Croma, the creative organisation matrix

Frank Van Massenhove

Page 34: Croma, the creative organisation matrix

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Page 35: Croma, the creative organisation matrix
Page 36: Croma, the creative organisation matrix

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Page 37: Croma, the creative organisation matrix

PROJECTCANVAS Title: Project target:

4. STAKEHOLDERS

must have nice to have if possible out of scope What are the main user groups?For whom do we do it?

Expenditure What must we do to develop and launch the project?

First, determine the milestones and then the actions needed to get to that milestone. Then determine the dates for completion.

SPONSOR

STEARING GROUP(only decision makers)

PROJECTLEADER

PROJECTTEAM

SOUNDING BOARD

Who and/or what DO we need to make our project succeed?

Revenue

What events could have a negative impact on the project in the (near) future? Identify the impact. How can you avoid / reduce / redirect the major risks?

Who are the stakeholders?What is their position on the project?

HIG

HEN

GAG

EMEN

T

OPPONENT

LOW

ENGAG

EMENT

PROPONENT

What problem do we solve for the user?

1. SCOPE 2. USERS

7. RESOURCES

8. BUDGET

10. PLANNING

9. ACTIONS

6. TEAM5. RISKS

3. BENEFITS

RISK

LEV

ELLO

W

LOW

NOW

MED

IUM

MEDIUM

HIG

H

HIGHRISK IMPACT

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.

© Developed and designed by BEDENK

Page 38: Croma, the creative organisation matrix

Develop vision Stimulate creativity

Decision making & constructive

feedback

Create mature teams

Find creative solutions

Build expertise Develop

creative skills Present

persuasively

Create support

Page 39: Croma, the creative organisation matrix
Page 40: Croma, the creative organisation matrix