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Create a personal brand vision statement to help align your communications. Developing the statement helps define who you are and your positioning in social media and offline.
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Branding Yourself 2011
Presented by @lisaredshoespr
2Who are you? And where are you going?
To get started you need to write a personal brand vision statement…
Flickr photo by By jeri leandera
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What is your personal brand vision?What do you stand for?
What is your expert positioning?
Create a personal brand vision statement that serves as the platform for your online (and offline) voice
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Questions to ask yourself
What is the pain point you will address?
Why should anybody listen to you?
What’s your point of difference?
What are you passionate about?
Photo on Flickr: the.sprouts
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And remember to …
List your attributes
Choose an audience
Be honest
Make it memorable
Source: Brand Yourself, Bethany Stringer
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Personal Brand Vision Statement Example"To be the most passionately referred agent in
the Real Estate industry, while striving to provide my clients with the optimum service they deserve.”
-- Amber Whisenhunt
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My personal brand vision statementTo be the best in public relations while having
fun, kicking @#$, and always pushing the envelope for myself, employees and clients. To use communications to make the world a better place.
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How to brand yourself online“Writing content that is valuable to the people
you want to attract is a little bit easier when you're passionate about the topic. Another case when value comes through is expert knowledge.”
–Valeria Maltoni, Conversation Age
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Using content to drive bottom line results
“Content is your digital body language, and it's your ticket to driving action.”
–Valeria Maltoni, Conversation Age
Flickr photo by Drona
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When branding yourself online, remember to…Create a feeling of involvement
Be honest
Provide value and prove that value
Establish authority
Build on the desire to belong
Create a sense of urgency
Make the whole brain work
Source: Valeria Maltoni, Conversation Age
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Tell the world who you are… with purpose
12Another great example of
personal branding to business impact
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Today’s key take-aways Take the time to write your personal vision branding statement
Remember this: It takes time to build an online brand
You need to be consistent
Show personality and engage; do not talk at others
You need to find the channels that work for you and where your customers can find you
Make sure everything (your look, your attitude, writing style, creativity) are all founded in your personal brand.
Revisit your personal brand vision from time to time, things change and make sure your vision reflect those changes.
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Write your personal brand vision statement!_________________________________________________
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