Vision Source Graphic Standards - Vision Source Brand Central

Vision SourceSignage and Brand Collateral

GRAPHIC DESIGN CONTROL DOCUMENTS (DCDs)

19 February 2011

Updated - 04 March 2011

Updated - 01 April 2011

Table of Contents

GS Graphic Specifications

Exterior Signage

EX-1 Building Signage - Halo-Lit Letters

EX-2 Monument Sign

Collateral

G-1 Promotional Poster

G-2 Name Badge

G-3 Branded Bags

G-4 Box Pocket Folder

G-5 Stationery - Letterhead and Envelope

G-6 Business Card

G-7 Flyer

1

02-04-2011

Prototype

Graphic Specifications

GS

-

TM

-

PMS 117 C 30% Black

10% Black 50% Black 60% Black 80% Black

Color Palette

Primary Color Palette

Secondary Color PaletteUsed for various copy blocks to establish a Hierarchy or to create sufficient contrast against the background color.

Fonts

File Formats

Upon client request, Interbrand Design Forum can provide design intent files in the following formats:

• Adobe Illustrator CS4

• Adobe PDF

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzAVENIR 95 BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzAVENIR 85 HEAVY

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzAVENIR 65 MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzAVENIR 55 ROMAN

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzAVENIR 35 LIGHT

2

02-04-2011

Prototype

EX-1

Per Site

TM

3/8"=1'-0"

Sign may be obtained from:

Colite International, Ltd.5 Technology CircleColumbia, SC 29203phone: (803) 926-7926fax: (803) 926-8412http://www.colite.com/

Rich [email protected]: 803.926.7926 ext 195

Building Signage

Halo-Lit Letters

• Halo-lit dimensional letters to be 30mm thick translucent white acrylic with embedded 6500k white LEDs. Intent is to cast a white light onto the face of the building from behind the letters. The white halo-lighting will occur regardless of the color of the face and edge color of the letters. See logo color recommendations next:

• FOR MEDIUM TO DARK COLORED BUILDINGS: Face of letters to be painted PMS 117 C. Edges of letters to match PMS 117 C. Refer to Notes for recommended supplier.

• FOR LIGHT COLORED BUILDINGS: Face of letters to be painted Black. Edges of letters to be Black. Refer to Notes for recommended supplier.

• “TM” (if required to be on the Building Signage) to be white vinyl printed to match PMS 117 C or Black and CAD cut to shape; depending upon Halo-Lit Letter color chosen. Vinyl letters to be applied to clear acrylic carrier and attached to backside of “e”.

• Letters to be individually mounted to building with concealed transformers and no raceway if at all possible. If conditions require a raceway, or other structure, then raceway is to be as inconspicuous as possible and painted out to match building color.

• Signage vendor to determine appropriate size and configuration per site based on municipal codes and building architecture. Adjustments/adaptations of size MUST be made proportionally per proportions indicated. Sizes shown to the left represent the recommended Large, Medium, and Small sizes; final size will depend upon the signage square footage allowance of each location.

• Signage vendor to coordinate all electrical requirements, access and mounting details with General Contractor.

• Signage vendor responsible for obtaining all necessary permits.

• Interbrand Design Forum to provide production art.

EX-1 Building Signage - Halo-Lit Letters

Size A

Size B

Size C

Dashed Line indicatesclear acrylic carrier of “TM”

Conceptual RenderingNot to Scale EX-1

12'-0"

10'-0"

8'-0"

2'-3" (Approx)

1'-10 1/2" (Approx)

1'-6" (Approx)

3

02-04-2011

Prototype

EX-2

Per Site

TM

1/2"=1'-0"

Monument Sign

TENANT NAME

TENANT NAME

TENANT NAME

SECONDARY NAME TO GO HERE

TENANT NAME

• Monument Sign to receive Vision Source™ dimensional logo.

• Dimensional letters to be laser cut from 3/4" thick acrylic. There are (2) logo colors available. See logo color recommendations next:

• FOR MEDIUM TO DARK COLORED MONUMENT SIGNS: Face of letters to be painted PMS 117 C. Edges of letters to match PMS 117 C.

• FOR LIGHT COLORED MONUMENT SIGNS: Face of letters to be painted Black. Edges of letters to be Black.

• Letters to be mounted flush to Monument Sign face. If Monument Sign is double sided, then the Vision Source™ dimensional logo is to be placed on both faces.

• Monument Signs will vary per site as dictated by local jurisdictions, landlords, etc. The Vision Source™ logo is to be made as large as possible in accordance with the allowable space on the Monument Sign as well as the clear space dictated by the logo guidelines. The Vision Source™ logo must be scaled proportionally when making size adjustments.

• Monument Sign to be externally illuminated.

EX-2 Monument Sign

PMS 117 C

Conceptual Monument Sign

PHONE # TO GO HERE

SITE ADDRESS TO GO HERE

Conceptual RenderingNot to Scale

8'-0"

8'-0"

6'-6"

4

02-04-2011

Prototype

G-1

Per Site

TM

3"=1'-0"

Promotional Poster

• Promotional Poster to be single-sided.

• Poster to be printed on 10pt C1S and cut to size.

• Poster to be inserted into existing frame at each site. To account for various frame types, a 1/2" border should be accounted for around the perimeter of the poster; the live area for the 22" x 28" poster is 21" x 27".

• Colors and fonts to match as indicated.

G-1 Promotional Poster

GLAUCOMAMore than 2 million Americans

age 40 and older suffer from

glaucoma. Nearly half do not

know they have the disease—

it causes no early symptoms.

Prevent Blindness America will

provide insightful information

about this “Sneak Thief of Sight.”

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Phasellus id elementum quam. Quisque tristique nisi nec justo

feugiat eu tempor erat pretium. Aliquam venenatis, sapien a

facilisis vehicula, tortor eros scelerisque dolor,

LOREM IPSUM





LOREM IPSUM





LOREM IPSUM

Font: Avenir 95 BlackColor: White

Font: Avenir 95 BlackColor: 30% Black

Font: Avenir 35 LightColor: PMS 117 C

Color: Radial Gradient of PMS 117 C

Font: Avenir 35 LightColor: 50% Black

Dashed line indicates Live Area of graphic(area not covered by frame)

2'-3"(Live Area)

2'-4"

1'-9"(Live Area)

1'-10"

4"(Header Bar)

5

02-04-2011

Prototype

G-2

As Required

TM

Actual Size

Name Badge

• Name Badges to be plastic name badges. Badges to be white plastic with Full Color printed logo and name. Logo, Stripe, Dr’s name, and Title to be printed to match fonts and colors as noted.

• Name Badge to have rounded corners and straight edges (no bevel to the edge).

• Name Badge to have magnetic fasteners on their backs.

• Refer to Notes for recommended supplier.

G-2 Name Badge

DR. GLENN ELLISOROPTOMETRIST

Name Badges may be obtained from:

Name Tag, Incphone: 1-800-272-5729www.nametag.com


DR. GLENN ELL ISORO P TO M E T R I S T

3 1/4"

2"

Color: PMS 117 C

Font: Avenir 95 BlackColor: PMS 117 C

Font: Avenir 65 MediumColor: 30% Black

Color: White

6

02-04-2011

Prototype

G-3

As Required

TM

3"=1'-0"

Branded Bags

Bags to be obtained from:

Vision Source Company Store

www.companycasuals.comContact: Janis Savatsky281-361-8607

• Branded Bags to be printed with the Vision Source Logo.

• Eurotote Bag is 9" x 3 1/2" x 7". Maximum imprint area is 6" x 3". The bag is to be white. The logo element on this bag is achieved through a foil stamp; foil stamping will not match PMS colors of logo exactly.

• Twisted Handle Bag (Large) is 8" x 4 3/4" x 10 1/2". Maximum imprint area is 5" x 4". The bag is to be white. The logo element on this bag is printed so it will match the PMS colors as shown.

• Twisted Handle Bag (Small) is 5" x 3 1/2" x 8". Maximum imprint area is 3 1/2" x 3 1/2". The bag is to be white. The logo element on this bag is printed so it will match the PMS colors as shown.

• Clear Frosted Bag is 8" x 4" x 11". Maximum imprint area is 5" x 4". The bag is clear. The logo element on this bag is printed so it will match the PMS colors as shown.


G-3 Bag

Eurotote Bag

Perspective View

Perspective View

Perspective View

Perspective View

Clear Frosted Bag

Twisted Handle Bag - SmallTwisted Handle Bag - Large


1714 KINGWOOD DR.KINGWOOD, TX 77339

281.359.2020www.visionsource.com DR. GLENN ELL ISOR

O P TO M E T R I S T


281.359.2020www.visionsource.com







(Face)

(Face)

(Face)

(Face)

NOTE: DASHED LINES SHOWN ON BAG FACES INDICATE MAXIMUM IMPRINT AREA.

DR. GLENN ELLISOROP TOME TR IS T



Imprint Specifications

PMS 117 C

Font: Avenir 85 HeavyColor: 30% Black



9"

7"

3"

6"

5"

8"

4"

10 1/2"

3 1/2"

3 1/2"

5"

8"

5"

8"

4"

11"

7

02-04-2011

Prototype

G-4

As Required

TM

3"=1'-0"

Box Pocket Folders may be obtained from:

Corporate Packaging

www.corporate-packaging.com

Contact: Evan [email protected] Buck Paxton RoadCollege Corner, OH 45003

Box Pocket Folder

QUICK START

Box Pocket Folder - Option 1 (as shown above)

• Box Pocket Folder to be printed on 12pt C2S. Outside of Folder to receive a gloss film lamination. Inside of Folder to receive a gloss aqueous coating.

• Folder to be die cut, folded, and glued to form (1) 4" tall x 3/8" capacity horizontal pocket. Pocket to receive angled slits to receive a 3 1/2" x 2" Business Card.


Box Pocket Folder - Option 2

• Box Pocket Folder to be printed on 12pt C1S. Inside art is created by a Doublewall Left Panel; panel receives a fold that creates the inside artwork. Printed side of Folder to receive a gloss film lamination.

• Folder to be die cut, folded, and glued to form (1) 4" tall x 3/8" capacity horizontal pocket. Pocket to receive angled slits to receive a 3 1/2" x 2" Business Card.


G-4 Folder

Outside Artwork Inside Artwork

Gradient of PMS 117 C

YOUR GUIDE TO GETTING STARTED

THE

VIS

ION

1714 Kingwood Dr.Kingwood, TX 77339

T: 888-558-2020 F: 281-312-1153

www.visionsource.com

WELCOMEYou're now part of North America’s

largest and most prestigious network

of private practice optometric offices.

To help you begin enjoying all the

benefits of the Vision Source network,

we’ve developed this quick start guide.

If you have any question on a subject

we haven’t covered here, call 888-558-2020.

Rick BurnsideDirector of Network [email protected]







VENDOR PROGRAM & IMPLEMENTATION:

ROYALTY PAYMENT:


POTENTIAL NEW MEMBERS:


MARKETING:

NETWORK SUPPORTFor all questions, call 1-888-558-2020 toll free or email:

YO

UR

GU

IDE

TO G

ET

TING

STA

RTE

D

DR. GLENN ELLISOR, OPTOMETRIST


P: 281-359-2020F: 281-359-7019

Ghosted Business Cardshown for clarity/positioning

Font: Avenir 95 Black


Font: Avenir 85 Heavy


Font: Avenir 55 RomanColor: 60% Black


PMS 117 C


1'-0"

3/8"

4"

9" 9"

3/8"

8

02-04-2011

Prototype

G-5

As Required

TM

Half Size

Stationery

Letterhead and Envelope

• Letterhead to be pre-printed sheets; fronts to have “Vision Source” logo, “P:”, “F:”, and “VS” pre-printed as well as entire back to be pre-printed.

• For double-sided letterhead, recommended paper stock to be White 80# Text. If single-sided letterhead is preferred, then recommended paper stock to be White 24# Writing.


• Envelopes to be pre-printed; fronts to have “Vision Source” logo pre-printed and backs to have “VS” pre-printed.

• Recommended stock for envelopes is Commercial No. 10 Matching Envelopes.


G-5 StationeryLetterhead - Front (Text Side)

Envelope - Front Envelope - Back

Letterhead - Back




P: 281-359-2020F: 281-359-7019

John Smith,

Suspendisse laoreet iaculis sem sit amet tincidunt. Vivamus eu facilisis mi. Aliquam ultrices, metus vitae imperdiet aliquam, nibh mauris imperdiet elit, id rhoncus mauris velit a dolor. Nunc ac libero orci. Vivamus posuere dignissim sodales. Pellentesque quam odio, tristique vel consectetur egestas, fringilla vel mi. Vivamus sed purus eget mauris iaculis ullamcorper et id felis. Ut venenatis posuere nisl, et iaculis nunc pretium eget. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed luctus, ligula eget hendrerit consectetur, elit orci semper lacus, sit amet facilisis metus enim eget sem. Sed vitae orci ut massa convallis scelerisque non et magna. Aenean varius eros in mi semper molestie lacinia justo volutpat.

Aenean tempor congue orci sit amet imperdiet. Vestibulum egestas, lacus consequat facilisis gravida, tellus est consequat nibh, nec euismod nisi purus et lacus. Cras interdum neque sed nulla ultrices pulvinar. Duis malesuada, erat nec adipiscing ultrices, nunc lectus convallis lectus, vel tincidunt tellus diam tempor enim. Duis quis massa sapien, sit amet sagittis quam. Sed ante erat, ornare at suscipit vel, scelerisque blandit justo. Integer adipiscing suscipit eros vel hendrerit. Phasellus in elit accumsan nibh facilisis sodales. Quisque porttitor tempus pellen.

Glenn Ellisor

WE BELIEVELIFEIS ALLABOUTYOURVISION

1714 KINGWOOD DR.

KINGWOOD, TX 77339

Color: PMS 117 C Color: PMS 117 CFont: Avenir 55 RomanColor: Black


Color: White

Color: 10% Black

Font: Avenir 85 HeavyColor: 50% BlackColor: PMS 117 C Color: PMS 117 C

11"

8 1/2"

9 1/2"

4 1/8"

9

02-04-2011

Prototype

G-6

As Required

TM

Actual Size

Business Card

Added Options 03/04/111

• Business Cards to be double-sided; please note there are (4) options for the Front but the Back design remains constant.

• Recommended stock for Business Cards is White 100# Cover.

• Finish of cards to be matte.


G-6 Business Card

WE BELIEVELIFEIS ALLABOUTYOURVISION

Front (Text Side) - OPTION A Front (Text Side) - OPTION B

Front (Text Side) - OPTION C Front (Text Side) - OPTION D

Back

Color: PMS 117 CFont: Avenir 95 BlackColor: 10% Black



T: 123-456-7890M: 123-456-7890F: 123-456-7890

1234 SIGHT DR.SPRINGFIELD, TX 01234

www.visionsource.comDR. GLENN ELLISOR, OPTOMETRIST

T: 123-456-7890M: 123-456-7890F: 123-456-7890


[email protected]


T: 123-456-7890M: 123-456-7890F: 123-456-7890


[email protected]. GLENN ELLISOR, OPTOMETRIST

T: 123-456-7890F: 123-456-7890


Color: PMS 117 CFont: Avenir 95 BlackColor: PMS 117 C



[email protected]

3 1/2"

2"

10

02-04-2011

Prototype

G-7

As Required

TM

Half Size

Flyer

G-7 Flyer

GLAUCOMAMore than 2 million Americans

age 40 and older suffer from

glaucoma. Nearly half do not

know they have the disease—

it causes no early symptoms.

Prevent Blindness America will

provide insightful information

about this “Sneak Thief of Sight.”





LOREM IPSUM





LOREM IPSUM





LOREM IPSUM

• Flyer to be single-sided.

• Recommended stock for Flyer is White 80# Cover.



Font: Avenir 35 LightColor: PMS 117 C

Font: Avenir 35 LightColor: Black

Font: Avenir 95 BlackColor: Black

Color: White

8 1/2"

11"

1 1/2"(Header Bar)

Documents

Vision Source Graphic Standards - Vision Source Brand Central