Branding Yourself 2011

Presented by @lisaredshoespr

2Who are you? And where are you going?

To get started you need to write a personal brand vision statement…

Flickr photo by By jeri leandera

3

What is your personal brand vision?What do you stand for?

What is your expert positioning?

Create a personal brand vision statement that serves as the platform for your online (and offline) voice

4

Questions to ask yourself

What is the pain point you will address?

Why should anybody listen to you?

What’s your point of difference?

What are you passionate about?

Photo on Flickr: the.sprouts

5

And remember to …

List your attributes

Choose an audience

Be honest

Make it memorable

Source: Brand Yourself, Bethany Stringer

6

Personal Brand Vision Statement Example"To be the most passionately referred agent in

the Real Estate industry, while striving to provide my clients with the optimum service they deserve.”

-- Amber Whisenhunt

7

My personal brand vision statementTo be the best in public relations while having

fun, kicking @#$, and always pushing the envelope for myself, employees and clients. To use communications to make the world a better place.

8

How to brand yourself online“Writing content that is valuable to the people

you want to attract is a little bit easier when you're passionate about the topic. Another case when value comes through is expert knowledge.”

–Valeria Maltoni, Conversation Age

9

Using content to drive bottom line results

“Content is your digital body language, and it's your ticket to driving action.”

–Valeria Maltoni, Conversation Age

Flickr photo by Drona

10

When branding yourself online, remember to…Create a feeling of involvement

Be honest

Provide value and prove that value

Establish authority

Build on the desire to belong

Create a sense of urgency

Make the whole brain work

Source: Valeria Maltoni, Conversation Age

11

Tell the world who you are… with purpose

12Another great example of

personal branding to business impact

13

Today’s key take-aways Take the time to write your personal vision branding statement

Remember this: It takes time to build an online brand

You need to be consistent

Show personality and engage; do not talk at others

You need to find the channels that work for you and where your customers can find you

Make sure everything (your look, your attitude, writing style, creativity) are all founded in your personal brand.

Revisit your personal brand vision from time to time, things change and make sure your vision reflect those changes.

14

Write your personal brand vision statement!_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________