Converge Solutions Internet Marketing Campaign

Converge Solutions

•Internet Marketing Package▫For companies seeking to maximize

marketing leverage provided by the internet.

Introduction

Sales Copy

•A visually stunning website alone does nothing to convert prospective customers into buying customers.

•An effective sales copy perfectly complements the professionally designed website.

•The 2 synergistically work to maximize visitor conversions.

Sales Copy Content

•Converge Solutions copywriter will create sales copy content specific to your business that will:

•Demand the customer’s attention using powerful headlines;

•Spark their interest; inspire curiosity;•Satisfactorily inform the customer about

you product/service;•A call for action

SEO/SEM

•Search Engine Marketing •combined with •Search Engine Optimization•This combo is aimed at increasing your

website’s organic (natural) ranking

Social Media Marketing

•Take advantage of Web 2.0 phenomenon of Social Media Networking :

•Establish your company’s presence on the social media scene;

•Market your company as a social media brand;

Advertising on other websites

•Reach your target audience with laser-like precision by advertising on 3rd party websites in your niche;

•The location and design of the ads are critical to their success, and maximum click-through rate;

Guarantee Ad Placement Success!

Therefore the team at Converge will

Accomplished by:

•Ad Placement on relevant, reputable sites pertaining to your business and target audience .

•Negotiate special rates for you to place your ad on these sites;

•Create custom banners/graphical ads for placement on these sites, linking back to your site;

•Create text ads back-linking to your website from high ranking websites

Linking Package

•Press Releases▫Professionally written news releases

focusing on your business’ products or services will be uploaded to regional and international news sites.

•Articles▫Professionally written, and 100% unique in

content, these articles focus on your business and will be submitted to the top article directories.

•RSS Feeds▫The RSS feeds from your website content

will be forwarded automatically (or manually) to popular RSS aggregators, resulting in more back links.

Website Statistical Report

•Determine how your website is doing at any given point or over a period of time.

You want to know:

•Who is looking at my website? •Where are they coming from? •How do they get to my website and how

do they leave? •What search terms did they use on search

engines to find my website?

Converge Can Solve

•By using cutting-edge website statistical reporting tools to produce :▫Comprehensive reports providing statistical

data;▫Relevant to your website(s) performance.

•Monitor your website’s Alexa ranking.

List-Building 101

•Don’t miss another potential business opportunity or business customer in the form of an anonymous visitor again;

•Persuade visitors to leave at least an email address;

•Maximize Visitor potential: Convert visitors into subscribers to your website’s newsletter.

List-building 101

Our expert list-building team will:•Create a customized list-building

campaign for your website;•This would include:

▫A squeeze page/ opt-in page▫Auto-responder.

•Build a loyal, targeted list of opt-in subscribers within your niche.

Email Marketing Campaign

Harness the Power of Email

•Email advertising can be a very useful tool for marketing your products and services.

•Every email sent has the potential to turn an interested browser, into a loyal, buying customer.

Pay Per Click (PPC) Marketing

PPC/ CPM Marketing

Pay per click advertising (PPC) is a method of advertising on other websites or major search engines, where you pay only when your ad is clicked.

Converge will employ cutting edge PPC strategies to ensure that you are always 1 step ahead of your competition!

Customer Loyalty Program

•At Converge Solutions, our philosophy is based on the premise that is cheaper to keep a customer than to attract a new one.

• Building a relationship with a customer is critical once you have them.

Cost

•Converge offers superior flexibility with regards to costing.

•You, our trusted client, have the choice of either

•an individual module/component of the package,

•a combination of services•The entire internet marketing package for

maximum success!