convergeconsulting.org

McGraw-HillInbound Marketing

McGraw-Hill selected Converge as their

partner to launch their business to

consumer “Smart Book” Adaptive

Learning Technology product.

Partnership: audience personas,

messaging, buyer’s journey, Marketo

implementation, email templates, copy,

blog posts, social calendar, advertising

strategy.

Results:

• 33% above sales goal

• 5000+ downloads of Smartbook/

Midterm E-book in 3 weeks

• 50% conversion rate on landing pages

CONVERGE IS A DIGITAL AGENCY FOR HIGHER EDUCATION

We use what’s new and next in inbound marketing, content strategy, digital advertising, search engine optimization and web analytics to positively impact student recruitment and alumni engagement for

colleges and universities around the world.

INBOUND MARKETING

WEBSITEREDESIGN

DIGITALADVERTISING

CONTENTSTRATEGY

GOOGLEANALYTICS

SEARCH ENGINEOPTIMIZATION

Tulane University Freeman School of Business

partnered with Converge to clarify their brand

messaging and position and more effectively

tell their story.

Partnership: Brand clarification and messaging,

brand guidelines, competitor review, interviews

with 150 faculty experts, 300 written pages of

content, website design and development.

Converge partnered with the University of

Missouri Columbia to help them recruit more

students for their Executive MBA program online.

Partnership: Target audience personas, digital

advertising plan, campaign set up, optimization

and monthly reporting with Google Adwords,

LinkedIn, Facebook, display and retargeting.

Results:

• 500+ inquiries

• 10% increase in enrolled students

• Increase in diversity and job experience

of incoming class

Tulane University Freeman School of BusinessBrand and Website Redesign

University of Missouri – ColumbiaDigital Advertising

American University partnered with Converge

to launch an institution-wide inbound marketing

initiative. The teams are currently working on

content strategy and planning for 10 graduate

programs.

Partnership: Audience personas, message

matrix, competitor review, landing page copy

and design, program page copy and design,

blogs, universal analytics, dashboards, content

calendar, on campus training workshops.

Results: 60 days post launch

• 200 inquiries from the landing page

• 175 inquiries from the program pages triple

last year

• 30 applications started with 524 total

new prospects

USF needed print pieces to present to a high-school audience

and generate interest in their accountancy program. Through

meetings with faculty, students, and alumni, Converge helped

USF create a fun, bold message that tackled misconceptions

about accountants. Converge also worked with USF to develop

the key selling points of their accountancy program. USF School

of Accountancy has had a tremendous amount of positive

feedback on the newly created campaign.

American UniversityInbound Marketing

University of South FloridaPrint Campaign

February 21-24, 2017 Omni Rancho Las Palmas Resort & Spa

Join our mailing list for exclusive Early Bird discount information. Visit www.convergeconsulting.org/converge2017

An Inbound Marketing/Recruitment Conference for Higher Education 2017

Creighton University chose Converge to revamp their

9 college and university websites including: Graduate College,

College of Arts & Sciences, School of Dentistry, School of

Law, Medical School, Admissions, Heider College of Business,

College of Nursing, School of Pharmacy & Health Professions,

Planned Giving.

Partnership: The ongoing partnership with Converge includes

9 separate site visits to campus, 40+ personas, information

architecture, SEO theme development, Google analytics goals

and dashboards, 1000+ pages of new content and SEO training.

Creighton UniversityWebsite Redesign

Mark Your Calendar Our LocationsCENTRAL415 12th Avenue SE, Suite 100Cedar Rapids, IA, 52401

WEST1444 Wazee St, Suite 110Denver, CO 80202

EAST230 South Broad St., 17th FloorPhiladelphia, PA 19102

800.215.1456

convergeconsulting.org

INBOUND MARKETING

WEBSITEREDESIGN

DIGITALADVERTISING

CONTENTSTRATEGY

GOOGLEANALYTICS

SEARCH ENGINEOPTIMIZATION