DOWNLOADS WITHIN ONE MONTH

WITH A 13% CONVERSION RATE

5000+

OBJECTIVE

To make Indian Web Users using the Windows 7 Operating System download the latest IE-9 Web Browser. This was to be achieved by making these Web Users visit a specially created landing page.

OUR APPROACH

BRAND

RESULTS

Microsoft, one of the world’s most valuable companies, is the world’s largest software maker. Microsoft India advertised with Affinity’s Premium Display Advertising Network to engage web users, and generate awareness about the powerful features of the newly launched Microsoft IE9 Web Browser.

Affinity’s Next-Gen Display Advertising Network delivered

C A S E S T U D Y affinity.com

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We ran a combination of Geo, Category and Device (OS & Browser) targeted display ad campaigns with multiple ad versions (Banner & Rich Media)

These campaigns were contextually targeted at web users (across cities in India) browsing online content related to Entertainment, News, Technology, and Business across Affinity’s Premium Display Publisher Network

These campaigns were further targeted at web users using Windows 7 OS Machines with web browsers other than IE9

Traffic sources included In-Footer, In-Margin, and In-Page Ad Units

All the campaign parameters (Categories, Traffic Sources, etc.) were constantly optimized by Affinity’s dedicated Account Managers to enhance campaign performance and conversion rates

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In-Footer Implementation

C A S E S T U D Y affinity.com

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In-Margin Implementation

C A S E S T U D Y affinity.com

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In-Page Implementation

C A S E S T U D Y affinity.com