Content marketing strategy for wineries

Why customer experience optimization is the new search engine optimization.

About me

Michael MeisnerManager, Direct-to-consumer consulting services

8+ years involved in web design, SEO, analytics

@mmeisnerYup! I’m a web geek.

The SEO Dilemma

I don’t really “do” SEO.

I build brand awareness, positive perception, and market share by shaping experiences to be found and used by people.

I used to Believe

SEO

Step 1 – get here

Step 2 – PROFIT!!

SEO has evolved

Google Fights Back

It’s just one part

Are you part of a Great Content Brand?

Content is

Text and copy

Graphics

http://www.kj.com/sensory-tourhttp://www.winefolly.com

Interface design

Videos

What you share

Your customer’s voice

Meta Data

Add reviews to your product page with proper data formatting.

Which provides users with extra information in search results.

Content marketing exists to

Build familiarity

Encourage likability

Establish authority

Share with

others

Engage

Demonstrate values

“Goes great with”By SLO Down Wines

And they will come

Create

http://www.quicksprout.com/case-study-techcrunch/

I know - You’re busy

Curation tips

Mine for ideas

• Google.com/trends• Google.com/adwords• Ubersuggest• Bag the web• Your competition• Digg/Reddit/Stumbleupon• Topsy/Popurls

88 content Creation Ideas: http://bit.ly/Zbfm5g

Build your community

Follow her

Follow their fans

How I use Followerwonk and Why I Love It: http://bit.ly/18vLxzh /

Promote through Influencers

Essential pre-and post-content checklist: http://mz.cm/11tHuD5

Final thoughts

Become a Great Content Brand, that’s famous for creating intelligent, useful, and entertaining content that’s always worth consuming.

Everything must provide value. Don’t settle for less than your audience deserves.

Maintain expectations in your content delivery.

Educate, amuse, and stimulate your audience.

Michael Meisner

Email: mmeisner@ewinerysolutions.comTwitter: @mmeisnerLinkedIn: linkedin.com/mmeisnerBlog: mikemeisner.com