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A 20 min presentation I gave at the Johannesburg Heavy Chef session. Topic was finding and connecting with online communities. I chatted about the process I use for social media marketing and touched on other important issues like content, rss, sharing.
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How to connect with key online communities
Heavy Chef JHB March 09
Melissa Attree: Marketer, Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
One weeks worth of the New York Times contains
more info than a person was likely to come across in their lifetime during the 18th
century.
Attention is a commodity
‘The more things change, the more they stay the same.’
So what has changed?
Δ How news breaks & spreadsΔ Media ID
Δ Amount of info Δ How info is consumed
Conversation
Influence / Shape
Someone somewhere has something to say
about your brand / product /
service
DYH
Listen
Identify key communities
- People- Blogs
- Social Networks- Multimedia sites
- Social bookmarking
Find the Fans
Content
Many media formsBe remarkable
BalanceRSS
Good content travels – help it
If product development is great then the conversation
will follow
If your product is ‘un-cool’ then add value through
content.
Content is King.
*
Community Management
All about peopleWOM
The power of the collective
"The greatest problem in communication is the illusion
that it has been accomplished.”
- George Bernard Shaw
Melissa Attree
Marketer, Social Media Consultant, Blogger, Brand Strategist
My Blog: www.melissaattree.co.za
Twitter: melattree
Skype: melattree
Delicious: MelissaAttree
Facebook: Melissa Attree
Google: melissaattree@gmail.com
E-mail: melissa@geton.co.za OR melissaattree@gmail.com
Cell: 083 556 4805
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