tAn ORM Discussion

What is ORM?

Explosm, ComicCon, 2010

Restricted

Complete

VS.

MusoGuide.com and WikiMedia CC

Google via www.mydigitallife.co.za

Google via www.mydigitallife.co.za

Insight - Quantitative:Complicated reporting can be built based on critia in order to meet a specific question such as: How do high credibility consumer feel towards the brand?

Report type >

Report criteria >

Insight – Quantitative (Cont.):This results in a visual graph which represents the distribution of conversation taking place online. From this it can be further explored.

Insight – Qualitative:From this it can be further explored to look at what themes were driving the negativity.

Insight – Qualitative:From this we can further explore it and explore the underlying conversations driving the themes.

Operational Stimulus

Effect

MeFredThe Business

Initiators Influencers Plebs

Up For Debate

Consumer Power

“78% of people trust

the recommendations

of others”

-Nielson “Trust in Advertising” Report

Further Reading: Wikinomics

Clue Train Manefesto

Clay Shirkey – TED talks

Learning Systems

ClassicalConditioning

OperantConditioning

Honorable Business

* Apologies if this means something else… My Japanese is lacking.

With honour trust is implicit.

Nature of truth…

Managing a Crisis

The action plan

# 1 – Listen and understand

The action plan

# 2 – Get off your

high horse

The action plan

# 3 – Be empathetic (truly)

The action plan

# 4 – Be honest

The action plan

# 5 – Keep it offline (initially)

The action plan

# 6 – Be quick and nimble

The action plan

# 7 – Be true to your brand

The action plan

# 8 – You don’t always need to engage

The action plan

# 9 – Under promise and over deliver (critical!)

The action plan

# 10 – Open channels for future relationships